JOB OVERVIEW – MARKETING EXECUTIVE

Retro Aviation is looking for a agile, creative, and result-oriented Marketing qualified to join our growing team. The ideal candidate will be responsible for developing and executing marketing strategies to increase brand visibility, generate student enquiries, drive admissions, and expand Retro Aviation’s presence across different markets.

The role will involve a combination of digital marketing, field marketing, admissions marketing, promotional campaigns, lead generation, institutional outreach, and brand development.

Key Marketing Focus Areas:

- Develop and implement marketing strategies and campaigns to increase student admissions.
- Generate new admission leads through online and offline marketing activities.
- Identify and explore new markets and potential student segments beyond the local area.
- Plan and execute school and college visits, career awareness programs, seminars, exhibitions, and promotional events.
- Build strong relationships with schools, colleges, educational institutions, career counsellors, and other potential referral sources.
- Coordinate and execute field marketing activities to increase local and regional brand awareness.
- Promote Retro Aviation through Instagram, Facebook, WhatsApp, Google and other relevant digital platforms.
- Coordinate with the content team to develop reels, promotional videos, student testimonials, course promotions, event content, and campaign creatives.
- Develop creative ideas for social media campaigns and admission promotional activities.
- Monitor and follow up on leads and enquiries and work towards improving lead-to-admission conversion.
- Maintain proper records of marketing leads, enquiries, follow-ups, campaigns, and conversion results.




- Identify opportunities for collaborations, sponsorships, tie-ups, and promotional partnerships.
- Explore opportunities with influencers, content creators, local businesses, educational institutions, and community organizations to increase brand reach.
- Support the planning and promotion of admission drives, open houses, student events, workshops, and special campaigns.
- Conduct market research and competitor analysis to identify new promotional opportunities.
- Monitor current trends in aviation education, digital marketing, student recruitment, and social media marketing.
- Develop strategies to strengthen Retro Aviation’s brand identity and market presence.
- Represent Retro Aviation professionally during career fairs, educational events, promotional programs, and public outreach activities.
- Work closely with the management and admissions team to develop effective strategies for achieving monthly admission targets.
- Take initiative in identifying new and creative ways to attract prospective students and increase enquiries.

Ideal Candidate We are looking for someone who is confident, energetic, creative, persuasive, and highly proactive, with excellent communication and networking skills. The candidate should be comfortable with both field marketing and digital marketing and should have a strong interest in student recruitment and brand development.

Experience in education marketing, admissions, digital marketing, sales, business development, aviation, or related fields will be an added advantage.

The ability to travel for field marketing activities, visit educational institutions, interact with students and parents, generate leads, and actively contribute ideas for the growth of the brand will be highly valued.

Work Location: In person

📌 Placement and marketing manager (Kannur)
🏢 Retro Aviation
📍 Kannur