Role Overview

We are looking for a Performance Marketing Executive who can drive customer acquisition, lead generation and revenue growth across paid and organic channels. This role goes beyond campaign execution and requires ownership of lead generation, performance marketing, SEO, analytics and growth initiatives.

Key Responsibilities

Paid Media Management

- Plan, execute and optimize campaigns across Meta Ads, Google Ads and LinkedIn Ads
- Manage budgets, bidding strategies and audience targeting
- Build retargeting and remarketing campaigns
- Monitor CPL, CPA, CAC, ROAS and ROI
- Conduct A/B testing on creatives, audiences and landing pages

B2B Lead Generation

- Generate qualified leads for General Trade, Private Label, Hotels, Hospitals and Institutional Sales
- Manage LinkedIn lead generation campaigns
- Support lead nurturing and funnel optimization
- Coordinate with sales teams for lead quality improvement

Ecommerce Growth

- Drive traffic and sales for Shopify website
- Support product launches and promotional campaigns
- Analyze customer journeys and conversion funnels
- Improve website conversion rates and user experience

SEO and Organic Marketing

- Conduct keyword research and competitor analysis
- Optimize website content and landing pages
- Monitor Google Search Console performance
- Support technical SEO implementation
- Improve organic traffic and rankings

Analytics and Reporting

- Track performance across all marketing channels
- Create dashboards and monthly performance reports




- Analyze campaign performance and customer behavior
- Present actionable insights and recommendations

Collaboration

- Work closely with content, design, sales and operations teams
- Coordinate campaign execution across channels
- Support marketplace and ecommerce growth initiatives

Required Skills Performance Marketing : Meta Ads, Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, Audience Segmentation, Remarketing

SEO and Organic Marketing : Keyword Research, On Page SEO, Content Optimization, Technical SEO Coordination, Google Search Console

Analytics : Google Analytics 4, Google Tag Manager, Looker Studio, UTM Tracking, Funnel Analysis,Attribution Analysis

Ecommerce : Shopify, Conversion Rate Optimization, Customer Journey Analysis, Ecommerce Funnels

AI Tools : ChatGPT etc.

Education : Bachelor degree in Marketing, Digital Marketing or related field. Google Ads or related certifications preferred.

Preferred Industry Experience: Ecommerce, D2C Brands, FMCG, Consumer Products, B2B Lead Generation, Quick Commerce.

Language Skills : Strong written and verbal English, Professional communication skills, Hindi preferred.

Experience: 2 – 4 years

Pay: ₹400,000.00 - ₹700,000.00 per year

Perks

- Provident Fund

Application Question(s):
- When can you start?
- Where are you currently located?
- What is your salary expectation?

Experience:
- Performance marketing: 2 years (Required)
- FMCG/ D2C industry: 1 year (Preferred)

Work Location: In person

📌 Performance Marketing Specialist - FMCG/C (Mumbai)
🏢 Legal Munshi
📍 Mumbai