You have less than 3 years of relevant hands-on experience
Your ex perience is primarily theoretical/certification-based* You hav e only worked as an assistant/execution support* You hav e no hands-on experience with both Meta & Google Ads* You hav e no experience with service businesses or e-commerce* Your ex pected salary is above ₹30,000/month
About th eRole
We are l ooking for a Performance Marketing Specialist who can independently manage Meta Ads & Google Ads end-to-end and has hands-on experience generating leads and sales for both service-based businesses and product/e-commerce businesses.
The idea lcandidate should be comfortable taking ownership of campaigns—from strategy and setup to optimization, reporting, and performance improvement.
? Required Experience
Must have3–4 years of hands-on Performance Marketing experience.
Candidat es should have experience with:
✅ Service-based businesses — Lead Generation campaigns
✅ US & UK markets — Experience targeting these markets is preferred/required
✅ Meta Ads Manager
✅ Google Ads
✅ Conversion tracking & campaign analytics
✅ Lead generation funnels
✅ E-commerce advertising & ROAS optimization
? Key Responsibilities
Plan, create, launch and manage Meta (Facebook & Instagram) Ads
Plan an d manage Google Ads campaigns including Search, Display, Performance Max, Remarketing, etc. Handle campaigns end-to-end independently Develop campaign strategies based on business goals, target audience and market* Conduct audience, competitor and keyword research* Create and manage campaign structures, ad sets, targeting and budgets* Monitor
CPL, CPA, ROAS, CTR, CPC, Conversion Rate and other key metrics* Continu ously optimize campaigns to improve performance* Identif y underperforming campaigns and take corrective actions* A/B tes t creatives, audiences, offers, landing pages and ad copies* Coordin ate with the creative/content team for performance-driven creatives* Analyze leads/sales and identify opportunities for scaling* Prepare regular performance reports and actionable insights* Manage campaign budgets and ensure productive utilization* Stay up dated with Meta and Google Ads platform changes and best practices