Performance Marketing & Growth Manager

About the Role

We are looking for a hands-on Performance Marketing & Growth Manager who can manage paid ads, tracking, campaign optimization, app growth, remarketing, and reporting.

We need someone who understands performance marketing beyond just running ads. The person should be able to find problems, understand data, improve campaigns, fix tracking issues, scale good campaigns, and improve overall marketing performance.

The candidate should be comfortable managing large advertising budgets and working in a fast-moving D2C environment.

Key Responsibilities

- Plan, manage, and optimize campaigns on Meta Ads and Google Ads
- Manage a monthly advertising budget of around ₹20–40 lakh or more
- Run campaigns for customer acquisition, app installs, purchases, remarketing, and retention
- Check campaign performance daily and take action when CAC, ROAS, conversions, or other numbers change
- Find opportunities to scale campaigns while maintaining good performance
- Test different audiences, creatives, offers, landing pages, placements, and bidding strategies
- Work with the creative team to develop better ads based on performance data
- Understand when creatives are getting old or losing performance and test new ideas
- Manage remarketing for website visitors, app users, leads, customers, and abandoned carts
- Manage Google Search, Performance Max, Shopping, Display, YouTube, and App campaigns
- Manage Meta prospecting, retargeting, catalog, Advantage+, and app campaigns
- Track important numbers such as CAC, ROAS, MER, AOV, conversion rate, LTV, retention, and profitability
- Prepare regular reports with clear insights, problems, and action plans

Tracking & Analytics The candidate should have good knowledge of tracking and attribution.

Experience with

- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Meta Conversion API
- Google Ads conversion tracking
- Enhanced Conversions
- Firebase




- App event tracking
- UTM tracking
- Attribution
- Server-side tracking
- Website and app purchase events The person should be able to identify tracking problems and work with developers to fix them.

Mobile App Marketing

Experience in mobile app marketing is important.

The candidate should understand

- App install campaigns
- App purchase campaigns
- App event optimization
- Install to registration journey
- Registration to purchase journey
- App remarketing
- Re-engagement campaigns
- Firebase events
- Deep linking
- Mobile attribution
- Google App Campaigns
- Meta App Promotion campaigns

Experience with AppsFlyer, Adjust, Branch, or similar tools will be an advantage.

WhatsApp, CRM & Retention The candidate should also understand customer retention and remarketing.

Experience with WhatsApp marketing, abandoned cart recovery, customer segmentation, promotional campaigns, CRM, retargeting, repeat purchase campaigns, and automation will be preferred.

What We Expect

We want someone who does not only report numbers but also understands why performance is changing.

For example, if ROAS drops, the person should be able to check campaign performance, creatives, audiences, tracking, website conversion rate, landing pages, offers, product performance, attribution, and any website or app issues.

The person should take ownership and be able to solve problems independently.

Required Skills

- Positive hands-on experience with Meta Ads
- Good hands-on experience with Google Ads
- Experience managing large advertising budgets




- Strong campaign optimization and scaling skills
- Good analytical and problem-solving skills
- Understanding of D2C and e-commerce
- Knowledge of tracking and attribution
- Experience with mobile app marketing
- Understanding of customer acquisition and retention
- Ability to understand data and take action from it
- Good understanding of ad creatives and customer behaviour
- Ability to work in a fast-moving environment

Experience

Preferably 3–7 years of hands-on performance marketing experience.

The candidate should have experience managing around ₹20–40 lakh+ monthly advertising spend.

Experience with D2C brands, e-commerce, mobile apps, consumer brands, marketplaces, or growing startups will be preferred.

Practical experience is more important to us than certificates.

Ideal Candidate

We are looking for someone who is curious, eager to learn, hands-on, data-driven, comfortable taking ownership, and quick at solving problems.

The person should be open to testing new ideas, learning new tools, using AI and automation, and working independently.

We want someone who focuses on business results, not just ad platform numbers.

Key Performance Indicators

Success in this role will be measured through CAC, ROAS, MER, revenue from paid ads, conversion rate, app installs, app purchases, cost per purchase, LTV, retention, repeat purchases, profitability, and campaign scaling.

What Success Looks Like The person should eventually be able to manage the complete growth process:

Campaign Strategy → Ads → Tracking → Optimization → Creative Testing → Scaling → App Growth → Retargeting → Retention → Analytics → Reporting → Profitability

- We are looking for someone who wants to grow with the company, learn continuously, test new ideas, improve performance, and take full ownership of performance marketing.

📌 Performance Marketing & Growth Manager (Gujarat)
🏢 Multyfi
📍 Gujarat