Role Summary:

Owns revenue, profitability, and scale of the performance marketing vertical. Drives strategic growth across platforms and clients.

Key Responsibilities:

- Own revenue targets (media billing + management fees)

- Define and execute scaling roadmap (budgets, tools, team expansion)

- Lead high-value client relationships (founder/CXO level)

- Identify growth levers (recent platforms, funnels, creatives, automation)

- Drive media efficiency & profitability across accounts

- Build performance frameworks (testing, attribution, scaling models)

- Collaborate with Creative, Tech, and Analytics teams

Time Allocation:

- Strategy: 40%
- Growth Opportunities: 40%
- Client Leadership: 20%

KPIs:

- Revenue growth & managed ad spend
- ROAS / CAC efficiency at the portfolio level
- Client retention & upsell value
- Contribution margin (profitability)
- New channel adoption success (Meta, Google, etc.)

Ideal Profile:

- 6–8 years in performance marketing
- Strong business + P&L; mindset
- Proven scaling of high-budget accounts

📌 Performance Marketing Growth Lead (India)
🏢 Baheri Media
📍 India