Experience: 2–3 Years

Salary: Up to ₹35,000 per month

Location: Ahmedabad

Job Type: Full-time

About the Role

We are looking for a Paid Ads Executive (PPC) who can independently manage and optimize paid advertising campaigns across Google and Meta. The ideal candidate should be comfortable working with data, tracking campaign performance, and using AI-driven advertising features to improve results.

Key Responsibilities

- Set up, manage, and optimize Google Ads campaigns including Search, Display, Shopping, and Performance Max.
- Plan and manage Meta Ads campaigns for lead generation and conversions.
- Configure audience signals, targeting, conversion tracking, budgets, and bid strategies.
- Monitor campaign performance and optimize CPC, CPL, CPA, CTR, conversion rate, and ROAS.
- Set up and monitor conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
- Manage and optimize Performance Max and Smart Bidding campaigns.
- Conduct A/B testing of ad copies, creatives, audiences, and landing pages.
- Analyze campaign data and identify opportunities to improve lead quality and campaign performance.
- Prepare regular campaign performance reports using Excel/Google Sheets.
- Coordinate with the design/content team for ad creatives and landing pages.
- Manage retargeting/remarketing campaigns.
- Stay updated with changes in Google Ads, Meta Ads, AI-based advertising,



and performance marketing practices.

Required Skills
- 2–3 years of hands-on experience in Google Ads and Meta Ads Manager.
- Strong knowledge of Google Search, Display, Shopping, and Performance Max.
- Positive understanding of Meta lead generation and conversion campaigns.
- Experience with GA4, Google Tag Manager, and Meta Pixel.
- Good understanding of conversion tracking and campaign analytics.
- Experience with Smart Bidding and AI-driven campaign optimization.
- Strong knowledge of Excel/Google Sheets and performance reporting.
- Ability to analyze campaign data and take optimization decisions independently.

Good to Have
- WhatsApp lead-generation campaign experience.
- Microsoft Ads experience.
- Retargeting/remarketing experience.
- Landing page optimization experience.
- Basic understanding of server-side tracking.
- Experience working with AI tools for advertising and marketing.

Candidate Profile
- Data-driven and analytical approach.
- Strong attention to detail.
- Ability to manage multiple campaigns and budgets.
- Good communication and reporting skills.
- Willingness to learn and adapt to changes in advertising platforms.
- Should focus on generating quality leads and conversions, not just spending the advertising budget.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Paid Ads Executive (PPC) (Ahmedabad)
🏢 B Creative Solutions
📍 Ahmedabad