Outdoor Media - Director (India)

Outdoor Media - Director (India)

04 Oct
|
UnfilterStory
|
India

04 Oct

UnfilterStory

India

About The Opportunity A dynamic, fast-growing player in the Out-of-Home (OOH) Advertising and Digital Media space, we build, deploy, and monetize high-impact outdoor media experiences across India’s urban and semi-urban landscapes. We fuse data-driven targeting, creative storytelling, and tech-enabled inventory management to help brands dominate physical spaces—from metro stations and highways to malls and transit hubs—all while operating fully remotely across the country.

Role & Responsibilities

- Lead national OOH media strategy, identifying high-traffic locations, negotiating inventory, and securing premium placements for top-tier brands.
- Build and manage relationships with venue owners, municipal bodies, and media partners to expand and optimize the OOH network.
- Translate client KPIs into media plans—developing geo-targeted, context-aware campaigns across digital billboards, transit ads, and experiential installations.
- Analyze campaign performance using location intelligence and footfall analytics, reporting ROI and optimizing budget allocation.




- Oversee creative alignment with outdoor environments—ensuring messaging, format, and timing maximize visibility and engagement.
- Drive automation and digitization of media booking and fulfillment workflows to scale operations efficiently across remote teams.

Skills & Qualifications

- Must-Have
- Programmatic OOH
- Media Planning
- OOH Inventory Management
- Location Analytics
- Digital Billboards
- Media Negotiation
- Geo-Fencing
- Transit Media
- Preferred
- DOOH Platforms (Signagelive, Strata, or similar)
- Google Ads Geo-Targeting
- Outdoor Media Licensing (Municipal/State)

Perks & Culture Highlights

- 100% remote work with flexible scheduling across India.
- Access to national OOH inventory and partner network.
- Performance-linked incentives and leadership runway for top performers.

Skills: digital billboards,billboards,ooh,analytics,media planning,digital,management

📌 Outdoor Media - Director (India)
🏢 UnfilterStory
📍 India

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