Objective
This role exists to own the end-to-end growth, profitability, customer lifecycle, and transformation agenda of the Cross Sell - Personal Loan business. The incumbent is accountable for delivering business growth through a combination of customer portfolio monetization, CRM excellence, digital channels, sales distribution, product innovation, analytics-led decision-making and operational rigor
Key Responsibilties
Business Growth & P&L; Ownership - Own Cross Sell - Personal Loan strategy, disbursements, portfolio growth, profitability, and overall business performance.
Monetization of existing customer base - Drive customer segmentation, engagement, retention, cross-sell and repeat borrowing.
Digital Business – Lead digital sales for Cross Sell – Personal Loans
Sales Channel Leadership - Scale and optimize tele-sales and field sales channels to maximize productivity, conversion, and business growth for Cross Sell – Personal Loans.
Analytics, AI, Product & Portfolio Innovation - Leverage analytics, AI, pricing, propositions, and product innovation to improve conversion,



profitability, and operational efficiency for Cross Sell – Personal Loans

Need to Have Areas
Postgraduate/MBA from a top tier B School
20+ year experience /Retail Finance Industry
Relevant experience in P&L; Management, Sales, Strategy, Product, Team Management

Functional skills:
Clx - Personal Loans / Retail Lending Business Management
P&L; and Financial Management
Portfolio Growth and Revenue Management
Customer Relationship Management (CRM) & Lifecycle Marketing
Digital Business and Customer Journey Management
Omni-channel Sales Management (Digital, Telesales, Field Sales)
Product Strategy, Proposition Development and Pricing
Customer Acquisition and Retention Strategy
Portfolio Quality and Risk Management
Data Analytics and Decision Sciences
Campaign Management
Customer Experience (CX) and Journey Optimization
Partnership and Ecosystem Development
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📌 Business Head Haryana (India)
🏢 Home Credit India
📍 India