Job Title – Customer Insights & Strategy Specialist – Marketing + Level 7 (Manager) + Entity (GN – Song)

Location Preference: Bengaluru

Management Level: Level 7-Manager

Must have skills: Customer & Marketing Insights, Marketing & Brand Strategy, Project Management & Delivery, Stakeholder Management & Influencing, Primary Research Methodologies

Valuable to have skills: Retail / FMCG Experience, Marketing Domain Experience, Behavioural Science & Consumer Psychology

Influencing Skills: Communicate information, influence others, and persuade and negotiate – across both internal and external contacts.

Job Summary

Accenture is seeking a Customer Insights & Strategy Specialist qualified. The primary purpose of this role is to support the Brand, Media, Digital and Marketing Transformation teams by delivering a thorough understanding of the customer, translating behavior and needs into key commercial insights to support, develop and execute key marketing campaigns and initiatives.

Roles & Responsibilities
Partner with Marketing Stakeholders:



Drive planning and execution of key marketing initiatives, including the application of insights in creative briefs through to understanding holistic campaign performance.
Support Strategic Marketing Projects: Support major strategic marketing projects, such as brand positioning and identity, brand asset review and development, and sponsorship optimisation.
Build Marketing Measurement Capability: Build marketing measurement capability and partnerships that yield business performance clarity and transparency through improved data coverage, measurement and analytics.
Drive Insight-Led Decision Making: Design, implement and refine a framework for insight led decision making, both across the marketing function and with key functional stakeholders.
Provide Thought Leadership: Provide thought leadership regarding the consumer, our customers, product categories, competitors, and the economic workplace.
Manage the Research

📌 #acn I&p Gn Song Mt –new Customer Insights Manager Bengaluru (India)
🏢 Accenture
📍 India