Location: Delhi Preferred / Remote

Type: Project-based | 3-Month Initial

About the Role

We’re looking for a Music Marketing & Artist Growth Manager to take ownership of the marketing campaign for an upcoming independent hip-hop album, supported by strong visuals, music videos and a library of original content.

This is not a generic digital-marketing or social-media role. We're looking for someone with strong marketing experience who can combine digital marketing with creative strategy, pitching, collaborations, outreach and relationship-building.

What You’ll Do

- Develop and execute the 3-month album marketing strategy
- Plan and manage digital campaigns across Meta, Instagram, YouTube and other relevant platforms
- Develop audience-growth and content-promotion strategies
- Lead outreach to influencers, creators, music pages, media, curators, artists and relevant industry contacts
- Pitch the artist and release and pursue collaborations, features and promotional opportunities
- Identify opportunities beyond conventional paid advertising
- Work with the creative team to develop a content strategy and help plan the release rollout and distribution strategy across relevant platforms
- Use relevant AI tools, automation and analytics technologies to improve research, outreach, content distribution and campaign efficiency
- Work closely with the artist and creative team on releases, visuals, content and overall positioning.

Who We’re Looking For

We’re interested in candidates with experience working in creative or cultural spaces such as creators, influencers, media, music, entertainment, etc.





- Proven experience in creative or cultural marketing such as music, creators, influencers, entertainment, media etc.
- Demonstrable results from previous campaigns
- Strong understanding of digital marketing and paid advertising
- Solid pitching, communication and outreach skills
- Identify and pursue opportunities beyond paid advertising, including organic growth, partnerships, community and industry outreach.
- Comfortable using recent technologies, AI tools, automation and data-driven approaches
- Highly proactive and capable of independently identifying and pursuing opportunities, Strong analytical and problem-solving ability.
- Existing relationships and experience within the music, creator, media or influencer ecosystem are a major advantage

Strong experience in creative, creator, media or cultural marketing is highly valued.

Commitment & Long-Term Opportunity

This is a high-commitment 3-month engagement focused on the album campaign. The role requires active involvement throughout the campaign rather than occasional social media management or a few hours of work per week. There is potential to continue into a long-term working relationship covering future releases, audience development and the broader marketing strategies.

Compensation

Fixed Project Fee and performance-based incentive.

The campaign will also have a separate marketing/ad-spend budget.

For the right candidate, continuation after the initial campaign can be discussed based on performance, fit and the scope of ongoing work.

To apply please Email your CV to: [email protected]

📌 Music Marketing Manager - Album Campaign (New Delhi)
🏢 Mental Dawgs
📍 New Delhi