The Mission & Role

Job Title: Marketing Manager – Brand, Content & Social

Location: Mumbai

Rainmaker is India’s premier culture and compliance pioneer, using film-based learning, interactive simulations, and digital learning journeys to help organizations build ethical, high-performance workplaces. We turn topics like PoSH, DEIB, Data Protection & Privacy, Anti-Bribery & Anti-Corruption, and Leadership Development into cinematic, dramatized learning experiences that people remember, and, more importantly, act on.

We are looking for a sharp, hands-on Marketing Manager with 3–5 years of B2B marketing experience who can build a brand voice, create content that travels, and use AI without letting it do all the talking. This role is for someone who loves the craft of marketing, has excellent attention to detail, and can run with ideas independently without needing ten follow-ups and a small brass band.

About Rainmaker Founded in 2016, Rainmaker partners with leading organizations to build ethical, high-performance cultures through storytelling, simulations, workshops, e-modules, and digital learning journeys. Our work spans compliance and culture areas including PoSH, DEIB, DPP, ABAC, CoC, PIT, and Leadership Development.

We believe learning should not feel like a checkbox exercise. It should feel real, relevant, and a little bit impossible to ignore. That is why our content, films, and learning experiences are designed to stick, not just to tick boxes.

Role Overview

This is a builder role for someone who likes making things happen, not just making slides about making things happen. You will own end-to-end marketing initiatives, from positioning and content to campaigns, analytics, and iteration, and help shape how Rainmaker is seen in the market.

You will play a key role in strengthening Rainmaker’s brand across LinkedIn, YouTube, Instagram, email, and the website, while helping us create campaigns that are smart, engaging, and commercially effective. If you can turn a dense topic into a explicit story and a good story into measurable demand, you’ll fit right in.

Key Responsibilities

Strategy, Positioning & Planning

● Develop and execute a focused B2B marketing plan aligned to Rainmaker’s brand and revenue goals, with clear priorities, timelines, and KPIs.

● Sharpen Rainmaker’s positioning across culture and compliance solutions so that HR, Legal, and L&D; audiences immediately get why we’re different.

● Translate business goals into crisp campaigns, content themes, and channel-wise plans across LinkedIn, YouTube, website, email, events, and webinars.

AI-Enabled Marketing Execution

● Use AI tools for research, drafting, repurposing, experimentation,



and workflow support, while keeping the final output sharp, accurate, and human.

● Build practical AI-assisted workflows for repetitive tasks such as first-draft copy, content variations, audience segmentation, and reporting.

● Stay curious about new AI tools and recommend what is genuinely useful, what is nice-to-have, and what belongs in the “thanks, but no thanks” pile.

Social-First Brand Building

● Own Rainmaker’s LinkedIn presence as a primary growth channel, with thought-leadership posts, carousels, short-form video, and stories that make people stop scrolling.

● Adapt core brand content into platform-native formats for YouTube, Instagram, and X, instead of copy-pasting the same message everywhere and hoping for magic.

● Test bold content ideas: founder POVs, behind-the-scenes film moments, client stories, and compliance myth-busting, and scale what works.

Content Marketing & Storytelling

● Lead the content engine across blogs, case studies, whitepapers, landing pages, sales decks, film trailers, teaser videos, and email sequences.

● Turn dense legal and compliance topics into clear, compelling narratives that are actually enjoyable to read.

● Build and maintain an editorial calendar that brings together campaigns, launches, webinars, events, and key regulatory moments.

Demand Generation & Performance

● Plan and run integrated lead-generation campaigns across paid social, search, email, and partnerships to drive qualified pipeline.

● Own campaign execution end to end: audience definition, messaging, creative brief, landing pages, nurture flows, and funnel optimization.

● Use A/B testing and analytics to improve conversion rates, lead quality, and overall campaign performance.

Analytics, Reporting & Ops

● Build and manage marketing dashboards using Google Analytics, CRM data, and automation platforms to track performance.

● Create clear, insight-led reporting rhythms that focus on what matters, not vanity metrics dressed up in fancy clothes.

● Keep data clean and well-organized so attribution, tracking, and decision-making actually make sense.

Collaboration & Ownership

● Work closely with Sales, Product, Client Success, and Leadership to keep messaging aligned with business goals.

● Brief, manage,



and quality-check designers, video editors, and external partners to ensure on-brand, on-time delivery.

● Take ownership from idea to execution to review, with minimal hand-holding and strong follow-through.

What Exceptional Looks Like

● You think in campaigns, not isolated posts: one social hook can become a webinar, a gated asset, an email sequence, and a larger brand story.

● You are genuinely AI-fluent: not just using tools for speed, but knowing where human judgment still matters most.

● You care about craft: from headlines to thumbnails to CTAs to UTM tags, details do not escape you.

● You are self-driven and reliable: you write, ship, measure, learn, and keep going without needing a daily rescue mission.

Qualifications & Experience

● 3–5 years of B2B marketing experience, ideally in education, e-learning, SaaS, HR tech, or compliance/learning solutions.

● Bachelor’s degree in Marketing, Business, Communications, or a related field; a postgraduate qualification is a bonus, not a requirement.

● Demonstrated experience in:

● Owning and growing at least one primary social channel, preferably LinkedIn, for a B2B brand.

● Running end-to-end campaigns involving content, email, landing pages, and performance channels.

● Using Google Analytics, CRM or marketing automation tools, and social media management platforms in day-to-day work.

Skills & Mindset

● Strong writing and copywriting skills, with the flexibility to shift between thought leadership, commercial messaging, and conversational content.

● High comfort with AI tools for content, research, and automation, plus the curiosity to keep learning.

● Good understanding of what works on LinkedIn, YouTube, Instagram, and email, and how the same idea should look different on each.

● Analytical, detail-oriented, and comfortable using metrics to improve future work.

● Strong ownership, good judgment, and the ability to move quickly in a fast-paced environment.

Why Join Rainmaker

● Work at the intersection of storytelling, film, learning, and compliance, a rare and interesting mix.

● Help shape how the market sees Rainmaker and the category we are building.

● Get the freedom to experiment with AI, content formats, and fresh ideas that actually have room to breathe.

● Join a team that values performance, integrity, curiosity, and continuous learning.

How to Apply To apply for this role, please visit the Rainmaker careers page and fill out the relevant application form under Current Openings: https://rainmaker.co.in/careers/.

You can also use the form link here: https://forms.gle/pUh5oXYEoxqvrLSy5.

📌 Marketing Manager – Brand, Content & Social (Mumbai)
🏢 Rainmaker
📍 Mumbai