Role: Lead Marketing Manager

Location: Gurgaon

Reporting To: Chief Marketing Officer

Team Size: 5–6 members across Performance Marketing, Content, Social Media & SEO

ABOUT ANTARA SENIOR CARE

Antara Senior Care is focused on building a comprehensive ecosystem of care for seniors and their families.

Our Care Homes provide professionally managed care and recovery solutions across assisted living, transition and post-operative care, rehabilitation, and specialized senior care.

Our Care at Home business extends professional healthcare and senior care services directly into customers’ homes.

The business currently operates across Delhi NCR, Bengaluru and Chennai, with a growing focus on digital as a significant customer acquisition and revenue channel.

ABOUT THE ROLE

We are looking for an experienced Lead Marketing Manager to lead marketing and digital growth for the Care Homes & Care at Home businesses.

The primary mandate is to build and scale digital as a sustainable revenue engine, with end-to-end ownership of the customer funnel — from demand generation and lead acquisition through lead quality, conversion and ultimately revenue.

This is a highly outcome-oriented leadership role. The role goes beyond lead generation and requires close collaboration with the Call Centre, Sales and Business teams to continuously improve lead quality, conversion rates and digital revenue contribution.

KEY RESPONSIBILITIES

1. Digital Growth & Revenue

- Own the overall digital marketing strategy and revenue contribution for Care Homes and Care at Home.
- Build and scale a robust full-funnel customer acquisition model covering:
- Traffic
- Leads
- Qualified Leads
- Appointments / Visits
- Conversions
- Revenue

- Define channel-wise acquisition strategies across Google, Meta, SEO, Affiliates and other digital channels.
- Establish transparent acquisition metrics, targets and performance dashboards to track business outcomes.

1. Performance Marketing

- Lead performance marketing across:
- Google Search
- Performance Max
- Display
- YouTube
- Meta
- Emerging digital channels

- Drive continuous optimization of campaigns based on acquisition cost, lead quality,



conversion and revenue outcomes.
- Identify opportunities to improve campaign efficiency and scale high-performing channels.
- Experiment with new acquisition channels, partnerships, affiliates and lead-generation platforms.

1. Funnel & • Conversion Management

- Partner closely with Call Centre and Sales teams to improve lead contractability, qualification and conversion.
- Analyze the complete customer funnel and identify key drop-off points.
- Develop interventions across Marketing, Call Centre and Sales processes to improve conversion.
- Establish a strong feedback loop between marketing and downstream business teams to continuously improve lead quality and revenue realization.

1. Organic Growth, SEO & • Content

- Build and strengthen an organic acquisition engine through SEO and content marketing.
- Improve search visibility across high-intent healthcare and senior-care categories.
- Develop content strategies aligned with customer intent and different stages of the acquisition funnel.
- Work closely with Content, Social Media and SEO teams to drive sustainable organic growth.

1. Analytics, CRM & • Marketing Technology

- Leverage CRM, attribution, funnel analytics and marketing dashboards to drive informed decision-making.
- Track and analyze campaign-level metrics as well as business-level outcomes.
- Build actionable insights around customer acquisition, lead quality, conversion and revenue.
- Strengthen attribution and reporting frameworks to understand channel-level contribution.

1. Stakeholder & • Agency Management

- Work closely with Sales, Call Centre, Operations, Product/Technology and Business Leadership teams.
- Manage and collaborate effectively with external marketing agencies, technology partners and other ecosystem partners.





- Align marketing priorities with broader business objectives and revenue goals.
- Lead and develop the marketing team across Performance Marketing, Content, Social Media and SEO.

IDEAL CANDIDATE PROFILE

- 10–15 years of overall marketing experience, with significant experience in digital acquisition and performance marketing.
- Strong hands-on understanding of:

- Google Ads
- Meta Ads
- SEO
- Affiliate Marketing
- Digital Analytics
- Conversion Funnels

- Demonstrated experience in scaling digital customer acquisition and directly linking marketing activity to revenue.

- Strong understanding of lead-generation businesses where conversion is driven through a Call Centre and/or Sales team.
- Experience working with CRM, attribution, funnel analytics and marketing dashboards.

- Strong analytical orientation with the ability to move seamlessly between campaign-level execution and business-level outcomes.
- Proven experience in team management and managing multiple agency, technology and external partners.

- Strong commercial orientation with an understanding of customer acquisition economics and digital revenue growth.

PREFERRED INDUSTRY EXPERIENCE Experience in any of the following sectors would be an advantage:

Healthcare | Healthcare Services | Diagnostics | Hospitals | Health-Tech | Senior Care | Allied Healthcare

Candidates from other high-consideration, service-led businesses with complex customer journeys may also be considered, including:

Education | Real Estate | Financial Services | Hospitality | Other Consumer Services

KEY SUCCESS PARAMETERS The role will be expected to drive measurable improvement across:

- Digital Customer Acquisition
- Lead Quality
- Cost of Acquisition
- Lead-to-Appointment Conversion
- Appointment-to-Conversion
- Digital Revenue Contribution
- Organic Traffic & Search Visibility
- Funnel Efficiency
- Marketing ROI
- Channel Scalability

Why Join Antara Senior Care? Be part of a growing senior-care ecosystem and play a pivotal role in building digital marketing as a sustainable customer acquisition and revenue engine across Care Homes and Care at Home.

📌 Marketing Manager (Gurugram)
🏢 Antara Senior Care
📍 Gurugram