Location: New Delhi

Team: Marketing

Experience: 5 to 7 Years

Preferred Background: D2C/Consumer Brands The role

Antinorm is hiring a Marketing Lead to own the marketing team, every product launch, and brand and B2B strategy. You will run the team day-to-day, be the single point of contact from shoot to launch, and decide what Antinorm should and should not do as a brand.

Key responsibilities

1. Team management

- Lead the marketing team and set clear daily requirements for each member.
- Track fulfilment against those requirements every day and unblock work that is stuck.
- Give creative and strategic direction so output stays on-brand and on-brief.
- Own timelines and make sure every deliverable ships on time.
- Run regular reviews to keep quality high and priorities transparent.

2. Meta and deliverables

- Understand how Meta (Facebook and Instagram) works for a D2C brand: ad formats, creative requirements, placements and what performs.
- Work with the performance agency so creatives match what the ads need.
- Read creative performance and feed learnings back into the next round of briefs.

3. Shoots and launches

- Be the main point of contact for every launch, from the first shoot brief to go-live.
- Plan and run product, campaign and content shoots: concept, moodboards, shot lists, talent, locations and budgets.
- Be on set to direct and make sure the output is usable across Meta, website and marketplaces.
- Source, brief and negotiate with agencies, photographers, production houses and creators, and close them with a clear understanding of scope, cost and quality.
- Coordinate the launch calendar across content, performance, website and retail so everything lands on the same day.

4. Brand strategy and B2B

- Own brand strategy: decide what Antinorm should do, and just as importantly what it should not.
- Guard the brand's positioning, tone and visual identity across every touchpoint.
- Head B2B marketing, including partnerships, retail and distributor communication, collaborations and trade material.




- Identify new opportunities and bring clear, reasoned recommendations to the founders.

5. Events

- Host and oversee Antinorm's events from start to finish.
- Plan launch events, pop-ups, influencer and creator meetups, and B2B or trade events.
- Own the concept, budget, vendors and guest list for each event.
- Manage on-ground execution and be present on the day to make sure everything runs smoothly.
- Make sure every event feels true to the brand.

What we're looking for

Must have

- 5 to 7 years of marketing experience at a D2C brand.
- Hands-on shoot experience: you have planned, briefed and run shoots end to end.
- Experience managing a team and holding people to daily deliverables and deadlines.
- A working understanding of Meta and the creative it needs to perform.
- Budget management skills
- Experience hiring, negotiating with and managing agencies and production partners.

Good to have

- Beauty, skincare or personal care experience (strongly preferred).
- Experience with B2B, retail or marketplace partnerships.
- A portfolio of launches or campaigns you have led.
- A network of photographers, stylists, production houses and creators.

How you work

- You are organised and follow up without being asked.
- You have strong taste and can say no when something is off-brand.
- You are comfortable both on set and in a spreadsheet.

What success looks like

- Every launch goes live on the planned date, with all assets ready.
- The team knows its priorities each day and deliverables stop slipping.
- Meta creatives arrive on time, on brief and in the formats the ads need.
- Agencies and shoots come in on budget and at the quality bar.
- The brand feels consistent everywhere, and B2B has a clear plan behind it.

Why join Antinorm

- Own marketing end-to-end at a growing D2C brand.
- Work directly with the founders and shape where the brand goes next.
- Build and lead your own team.

How to apply

Send your CV and a portfolio of shoots or launches you have led to [email protected], with the subject line "Marketing Lead".

📌 Marketing Lead (New Delhi)
🏢 Antinorm
📍 New Delhi