Company: FITISTAN

Websites: www.fitistan.com | www.sena.club | www.soldierathon.com

Location: Kamla Mills, Lower Parel, Mumbai (On-site with travel for events)

Experience: 1 – 1.5 Years in Marketing / Brand Growth

Background Preference: B.Tech / BE / Tech or Engineering background preferred

CTC: Up to 3.5 LPA

About FITISTAN :

Co-founded by Mrs Shilpa Bhagat and Major Dr Surendra Poonia, VSM , FITISTAN is a tech-driven community platform revolutionising the fitness and wellness ecosystem in India. From digital fitness challenges, gamified analytics, and the Sports & Fitness FitLocker , to high-impact offline events like the flagship Soldierathon Marathon (conducted in collaboration with the Indian Armed Forces), we are making India fitter, one step at a time.

We are looking for an ambitious, fast-moving Marketing Executive who lives and breathes fitness, understands tech and numbers, and has the creative vision to scale a movement.

Who We Are Looking For :

You are a true growth-minded generalist —someone who can switch seamlessly between data-driven performance analysis and creative brand storytelling. You understand how the market moves, know how to build real relationships, and aren't afraid to roll up your sleeves - whether that means optimising campaign metrics on a laptop or executing on-ground operations at a massive physical marathon.

Key Responsibilities :

- End-to-End Marketing & Strategy: Assist in formulating and executing both online (digital, influencer, performance) and offline marketing campaigns to drive brand reach and app user acquisition.




- App & Product Contribution: Leverage your tech/engineering understanding to contribute ideas for user engagement, feature promotion, and performance tracking inside the FITISTAN mobile app.
- Influencer Marketing & Negotiations: End-to-end management of influencer campaigns—from identification and deal negotiation to tracking ROI, reach, and performance metrics.
- B2B Growth & Partnerships: Pitch, negotiate, and close deals with fitness brands, corporate partners, and wellness stakeholders to drive B2B revenue and collaborations.
- Brand Strategy & Creatives: Contribute to visual branding, content design direction, aesthetic choices (colors, messaging, tone), and creative positioning across social channels.
- Market Analysis & Data Insights: Conduct market research, track campaign numbers, analyze user behavior, and present actionable performance reports to leadership.
- On-Ground & Event Operations: Travel and drive end-to-end execution for major physical events like the Soldierathon Marathon , handling both pre-event hype and on-site brand experience.

Requirements & Qualifications :

- Experience:



1 to 1.5 years of hands-on experience working in a startup or corporate marketing department.
- Education: Degree in Engineering / Technology (B.Tech / BE) or a robust technical background combined with marketing experience.
- Fitness Lifestyle: Passionate about fitness, sports, or wellness—you lead by example and understand the mindset of a fitness enthusiast.
- Deal Maker & Communicator: Strong interpersonal, negotiation, and relationship-building skills with a track record of closing partnerships/influencer deals.
- Analytical + Creative Mindset: Comfortable working with numbers, performance marketing data, and analytics, while possessing an eye for branding, colours, and creative aesthetics.
- Willingness to Travel: Ready to travel for flagship physical marathons and offline events as required.
- AI & Tech Savvy: Proficient with MS Office / Google Workspace, CRM tools, and leveraging AI tools to accelerate work and efficiency.

What You’ll Get :

- High-visibility ownership across both digital growth and large-scale, national-level events.
- Direct mentorship from senior leadership in a high-growth, mission-driven startup.
- A chance to build at the intersection of technology, sports, and community health.
- High career trajectory for self-starters who want to grow rapidly.

How to Apply : If you are ready to drive real impact, build a revolutionary brand, and live the fitness lifestyle, send your resume and a brief intro/portfolio to [email protected] with the subject line "Application: Marketing Executive - [Your Name]" .

📌 Marketing Executive (Mumbai)
🏢 FITISTAN
📍 Mumbai