Roles & Responsibilities

- Develop and execute monthly and quarterly marketing strategies aligned with company sales and business objectives.
- Own the overall content strategy across Instagram, LinkedIn, YouTube and other relevant digital platforms.
- Plan and manage monthly content calendars, campaign themes and content pillars.
- Develop creative concepts for Reels, videos, carousels, stories, static posts, product campaigns, testimonials and educational content.
- Write strong content hooks, captions, scripts, briefs and marketing copy.
- Develop content specifically targeting doctors, dermatologists, aesthetic clinics and clinic owners.
- Create and manage product marketing campaigns for aesthetic and medical equipment.
- Convert product features, technical information, customer FAQs and sales objections into engaging marketing content.
- Develop founder-led content, including scripts, talking points, LinkedIn posts, Reels and thought-leadership content.
- Coordinate with the Graphic Designer, Video Editor, Performance Marketer and freelance creative resources to ensure timely execution.
- Brief creative team members with clear objectives, messaging, references and deadlines.
- Review and approve marketing creatives, videos and content before publishing.




- Work closely with the Performance Marketer managing Meta and Google Ads to develop recent creative angles, offers and campaign concepts.
- Review ad performance, lead quality, CPL, conversion trends and creative performance to identify opportunities for improvement.
- Coordinate with the sales team to understand customer requirements, objections, lead quality and buying behaviour.
- Develop campaigns and content that support lead generation and sales conversion.
- Plan and execute campaigns for product launches, offers, exhibitions, events and seasonal promotions.
- Develop doctor testimonials, installation stories, case studies, customer success stories and product demonstrations.
- Monitor competitors, industry trends, content trends and market opportunities.
- Maintain consistent brand positioning, communication and visual standards across all platforms.
- Track content and marketing performance and prepare weekly/monthly reports with actionable recommendations.
- Continuously test new content formats, messaging, hooks, creative concepts and campaign ideas.
- Take ownership of marketing execution from ideation to production, publishing, performance analysis and optimization.
- Ensure marketing activities are focused on building brand authority, generating relevant enquiries and supporting business growth.

📌 Marketing & Content Manager For Aesthetic & Medical Devices (Mumbai)
🏢 united skin care
📍 Mumbai