Marketing and Social Media Manager (Kolkata)

Marketing and Social Media Manager (Kolkata)

04 Oct
|
Manipura Ayurveda Private
|
Kolkata

04 Oct

Manipura Ayurveda Private

Kolkata

READ CAREFULLY BEFORE APPLY

About Us

At Manipura Ayurveda Pvt Ltd, we bring the power of nature to modern lifestyles.

We are a growing manufacturer and brand owner of:

- 100% Pure Essential Oils
- Traditional Indian Attars
- Cold-pressed & Steam-distilled Oils
- Wellness & Aromatherapy Products
- Personal Care & Lifestyle Products

Our brand portfolio includes Manipura Ayurveda and its sub-brands such as Totum, Aer Statio, and other upcoming brands. Our mission is to build strong Indian brands with a global presence through quality, creativity, innovation, and digital-first marketing.

Role: Social Media Manager

We are looking for a creative, responsible, and result-oriented Social Media Manager who can manage the social media presence of multiple brands while leading a team of 3–4 interns.

This role is not just about posting content. You will be responsible for planning, executing, monitoring, and improving our social media strategy across multiple brands and platforms.

You will work closely with the management, marketing team, designers, content creators, and interns to build strong digital visibility and brand engagement.

What You Will DoSocial Media Management

- Manage social media accounts for Manipura Ayurveda, Totum, Aer Statio, and other brands
- Plan and execute monthly and weekly content calendars
- Manage Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms
- Ensure consistent posting, engagement, and brand communication
- Maintain a consistent brand identity across all platforms

Content Strategy & Creation
- Develop creative ideas for Reels, Posts, Stories, Carousels, Videos, and Campaigns
- Create content strategies based on brand objectives and target audiences
- Identify trending formats, sounds, topics, hashtags, and content opportunities
- Coordinate with designers and content creators to produce high-quality content
- Review and approve content before publishing

Team Management
- Manage and guide a team of 3–4 social media/digital marketing interns
- Assign daily and weekly tasks to interns
- Monitor their work and ensure timely completion
- Train interns in content creation, social media trends, AI tools, and digital marketing
- Conduct regular reviews and provide constructive feedback
- Ensure the team follows the content calendar and brand guidelines

Growth & Engagement
- Develop strategies to increase reach, engagement, followers, and brand awareness
- Monitor audience responses, comments, messages, and reviews
- Identify opportunities for organic growth and viral content
- Study competitors and successful brands for content inspiration
- Test new content formats and marketing strategies

Analytics & Reporting
- Track social media performance and campaign results
- Monitor reach, impressions, engagement, followers,



views, and other key metrics
- Prepare weekly and monthly social media performance reports
- Identify what content is performing well and recommend improvements
- Present growth insights and future action plans to management

AI & Digital Marketing
- Use AI tools such as ChatGPT and other marketing tools for content ideas, captions, research, planning, and productivity
- Explore new AI-powered content creation and marketing techniques
- Encourage the team to use technology to improve efficiency and creativity

Campaign Management
- Plan and execute campaigns for festivals, product launches, offers, events, and brand promotions
- Coordinate with sales and marketing teams for promotional campaigns
- Develop campaign concepts, content plans, and execution timelines
- Ensure campaigns are delivered on schedule

What You’ll Actually Learn & Experience This role provides practical experience in:
- Multi-brand social media management
- Team management and leadership
- Content strategy and brand building
- Social media growth
- Influencer and creator marketing
- Digital campaign planning
- Social media analytics
- AI-powered marketing
- D2C and e-commerce brand marketing
- Building brands from the ground up

Skills Required
- 1–3 years of experience in Social Media Management / Digital Marketing / Content Marketing
- Strong understanding of Instagram, Facebook, LinkedIn, and YouTube
- Good knowledge of current social media trends
- Strong content planning and creative thinking skills
- Basic knowledge of Canva or similar design tools
- Positive understanding of social media analytics
- Comfortable using AI tools such as ChatGPT
- Good communication and team-management skills
- Ability to manage multiple brands and tasks simultaneously
- Strong ownership and accountability

Who Should Apply?
- Social Media Managers
- Digital Marketing Executives with strong social media experience
- Content Marketing professionals
- Creative professionals with management skills
- Candidates who enjoy building brands and leading teams
- Individuals who can take ownership rather than simply wait for instructions

What We Expect From You
- Take complete ownership of assigned social media accounts
- Maintain high-quality and consistent content
- Meet content schedules and deadlines
- Keep the team productive and accountable
- Bring new ideas instead of simply following trends




- Continuously experiment, analyse, and improve
- Be proactive, disciplined, and result-oriented

Why Join Manipura Ayurveda?
- Work with multiple growing brands
- Get exposure to real-world brand building
- Lead and manage a team of interns
- Chance to work across Ayurveda, wellness, fragrance, aromatherapy, and lifestyle categories
- Freedom to experiment with creative ideas
- Direct exposure to management and business decisions
- Opportunity to grow into a larger Digital Marketing / Brand Management role

Office Rules & Regulations At Manipura Ayurveda Pvt Ltd, we believe discipline, professionalism, and accountability are essential for growth.

Workplace Conduct

- Maintain proper office etiquette at all times
- Communicate respectfully with team members, interns, clients, and management
- Follow company policies, guidelines, and internal processes

Dress Code
- Monday to Friday: Formal attire – professional and presentable
- Saturday: Smart casuals allowed

Punctuality
- Be on time every working day
- Adhere strictly to working hours
- Inform management in advance in case of delay or absence

Team Management
- Maintain a professional relationship with interns
- Assign responsibilities clearly
- Monitor work progress regularly
- Encourage learning, creativity, and accountability
- Ensure deadlines are followed

Company Policies
- Respect and follow all Terms & Conditions of the organization
- Maintain confidentiality of company data, strategies, and client information
- Do not share internal company information without authorization
- Act responsibly as a representative of the brand

Professional Mindset
- Be proactive, creative, disciplined, and responsible
- Take ownership of your work
- Be open to feedback
- Maintain a positive and growth-oriented attitude
- Focus on continuous improvement

How to Apply? Send your CV to: [email protected]

Also fill out the application form (if shared).

Important Note

- This is an on-site position in Kolkata
- Candidates should be proactive, creative, responsive, and responsible
- This position involves managing 3–4 interns and multiple brand social media accounts
- Candidates should be comfortable working in a rapid-paced and growing business environment
- Please apply only if you are genuinely interested in social media, content, branding, and team management

Build Brands. Lead People. Create Impact. If you enjoy turning ideas into content, content into engagement, and engagement into brand growth, this is an opportunity to build something meaningful with Manipura Ayurveda and its growing family of brands.

Job Type: Full-time

Work Location: In person – Kolkata

Pay: ₹14,000.00 - ₹16,000.00 per month

Work Location: In person

📌 Marketing and Social Media Manager (Kolkata)
🏢 Manipura Ayurveda Private
📍 Kolkata

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