: Brand &

• Marketing Lead Location: Pune Experience: 610 Years Department: Marketing / Branding Employment Type: Full-time Reports To: Marketing Manager / Head of Marketing Role Overview The Marketing Lead will spearhead the companys brand-building initiatives and marketing strategy to strengthen market presence, drive customer engagement, and support business growth. This role requires a strategic thinker with solid execution skills, creative storytelling ability, and end-to-end ownership across digital, print, and offline channels. The candidate will take complete requirement ownership, manage cross-functional stakeholders, enforce strict brand consistency, and manage brand ownership across all digital assets, social media platforms, search, and content ecosystems. Prior experience in Diagnostics or Healthcare is preferred; strong candidates from FMCG, D2C, Retail, or Consumer Services are also encouraged to apply.

Key Responsibilities &

• Ownership 1.

Brand

Strategy, Positioning &

- Asset Consistency • Brand Language &
- Tone: Define, strengthen, and enforce brand positioning, values, messaging, and tone of voice across all communication touchpoints.
- Brand Collaterals: End-to-end ownership, design, and production of high-impact brand collaterals, including corporate videos, pitch decks/PPTs, brochures, product sheets, flyers, and general marketing collaterals.
- Asset Consistency: Maintain 100% brand consistency across all physical assets (collaterals, outdoor/indoor signage, event assets) and digital touchpoints.
- Requirement Ownership: Take complete ownership of end-to-end marketing requests from initial conceptualization to final deployment. 2.

Social

Media, Content Calendar &
- Digital Assets • Social Media Calendar Management: Own, plan, and execute quarterly and monthly social media content calendars across all official brand handles (LinkedIn, Instagram, Facebook, YouTube, X, etc.).
- Digital Assets &
- Content Ecosystem: Oversee the end-to-end creation, scheduling, and distribution of all digital assets, including short/long-form videos, reels, statics, carousels, infographics, motion graphics, and interactive content.
- WhatsApp &
- Direct Messaging: Manage WhatsApp communication, broadcasts, and automated drip sequences aligned with overall social and marketing campaigns.
- Performance &
- Community Building: Monitor social performance metrics, drive organic platform growth, oversee community engagement/social listening, and optimize posting cadences based on platform analytics. 3.

Website Brand

Ownership &

• SEO Strategy • Website Brand Ownership: Serve as the primary brand custodian for the official website, ensuring brand language, visual design, user experience, and content represent the company accurately.
- SEO &
- Editorial Content: Oversee search engine optimization (SEO) strategies, official company blogs, and digital content pipelines to drive organic visibility, authority, and lead engagement.
- Content Leadership: Lead brand communication across website pages, blogs, emails, brochures, digital ad creatives, and executive presentations. 4.

Integrated

Campaigns &

• Influencer Marketing • 360 Campaigns: Conceptualize, plan, and execute integrated 360 marketing plans across digital,



social, print, outdoor/indoor, PR, events, and on-ground activations.
- Influencer Marketing: Strategize and manage influencer outreach programs, KOL (Key Opinion Leader) collaborations, healthcare/industry creator partnerships, and campaign tracking to build trust and brand reach.
- Launch &
- Growth Programs: Lead campaign planning for product launches, brand initiatives, and growth programs while managing annual and quarterly marketing calendars aligned with business goals.
- Sales &
- Partner Support: Responsible for creating and executing all marketing collaterals and promotional toolkits supporting patients, doctors, corporate partners, and field sales teams.
- Stakeholder &
- Agency Management • Cross-Functional Alignment: Manage ongoing operational alignment with:
- Management/Leadership: Strategy alignment, budget management, and ROI presentation.
- Regional &
- Sales Teams: Localized marketing campaigns and sales enablement collateral.
- Operations Teams: Promotional activation support, field requirement execution, and operational access.
- Design &
- Development Teams: Website UI/UX updates, web developer alignment, and creative queue management.
- Agency &
- Vendor Governance: Manage relationships, SLAs, and deliverables with creative agencies, digital partners, PR agencies, influencer platforms, media planning teams, video production houses, and printing vendors. Ensure cost optimization, budget compliance, and quality delivery. 6.

Center

Branding (Optional / Secondary Focus) • In-Center &
- Location Branding (Optional): Oversee and guide optional or project-based incenter/hospital physical branding, indoor signage, and promotional displays where required for sales and operational support. 7.

Market

Research, Insights &
- Team Leadership • Insights &
- Research: Conduct competitive analysis, consumer insight studies, and market trend research to refine brand strategy and messaging.
- Team Leadership: Lead, mentor, and guide a team of marketers, designers, and content creators to foster creativity, collaboration, and operational excellence.
- Performance Tracking: Track, optimize, and evaluate campaign performance, ROI, and core metrics.

Key Performance

Indicators (KPIs) &

• Key Result Areas (KRAs) by Sub-Function Sub-Function Key Result Areas (KRAs) Key Performance Indicators (KPIs) Brand Management &
- Collaterals • Brand Identity Enforcement • Collateral Creation (Video, PPT, Brochures) • 100% Brand Compliance Rate across all collaterals & touchpoints.
- Turnaround Time (TAT) and quality approval rating for collateral delivery (Videos, PPTs, Brochures).
- Brand Recall &
- Share of Voice (SOV) in target markets.

Social

Media &

• Digital Assets • Content Calendar Execution • Digital Asset Production &




- Deployment • WhatsApp Platform Management • 100% Adherence to monthly Social Media Content Calendar.
- Reach, Impressions, Engagement Rate, and Follower Growth across social platforms.
- Open rates, click-through rates (CTR), and conversions on WhatsApp marketing assets.

Website

Ownership, SEO &
- Content • Web Brand Custodianship • SEO &
- Blog Growth • Organic Web Traffic Growth (SEO) & keyword rankings.
- Blog Engagement Rate, Lead Capture (CRO), and Conversion from web content.
- Website uptime, brand language accuracy, and design consistency.

Influencer

Marketing &

• PR • Influencer Partnerships &
- KOLs • Campaign Reach &
- Trust Building • Reach, Impressions, and Engagement Rate from Influencer/KOL campaigns.
- ROI &
- Cost Per Engagement (CPE) on influencer partnerships.
- Earned Media Value (EMV) and PR coverage quality. Sub-Function Key Result Areas (KRAs) Key Performance Indicators (KPIs) Sales &
- Regional Enablement • B2B &
- Regional Collateral Support • Local Campaign Execution • On-time delivery of collaterals for Doctors, Corporates, &
- Sales Teams.
- MQL/SQL Volume generated through regional campaigns.
- Regional Sales Team Satisfaction Index on marketing toolkits. Agency &
- Stakeholder Management • Cross-functional SLAs • Vendor &
- Agency Governance • Agency &
- Vendor SLA Adherence Rate (Timely delivery, budget, quality).
- Sprint completion velocity across Design and Dev project queues.

Required Qualifications &

Skills Must-Have:

- 610 years of experience in brand management, marketing, or integrated communications.
- Healthcare / Diagnostic experience is preferred (candidates with FMCG, D2C, Retail, or Service sector experience will also be evaluated).
- Proven track record in designing and maintaining Social Media Content Calendars and governing all forms of digital assets (reels, statics, videos, carousels).
- Hands-on experience conceptualizing and creating diverse brand collaterals (corporate videos, PPT decks, brochures, and sales toolkits).
- Strong grasp of Website Brand Ownership, content strategies, SEO fundamentals, and managing blog ecosystems.
- Proven track record in executing, Influencer Marketing and KOL management.
- Demonstrated ability to take end-to-end requirement ownership and manage complex cross-functional stakeholders (Sales, Ops, Leadership, Dev, Design).
- Excellent project management, agency management, and team leadership skills. Good-to-Have:
- Experience in digital-first brands, consumer industries, tech, D2C, or B2B sectors.
- Ability to analyze performance data, web analytics (GA4), and social media analytics tools.
- Knowledge of performance marketing, WhatsApp automation platforms, and branding tools.
- Exposure to center/hospital branding execution (optional).

Education

• Bachelor’s degree in Marketing, Mass Media, Business, Communications, or related field.
- MBA / PGDM in Marketing or Branding is preferred.
- Key Attributes:
- Strategic mindset paired with a hands-on execution approach.
- Strong leadership, negotiation, and cross-functional collaboration skills.
- Creative, innovative thinker with exceptional storytelling abilities.
- Highly adaptable and capable of thriving in a fast-paced environment.

Share your cv on [email protected]

📌 Manager-Brand & Marketing Lead (Mumbai)
🏢 Krsnaa Diagnostics
📍 Mumbai