Job Description We're Hiring: Creative Strategist – Performance Marketing
Location: Chennai, Tamil Nadu
Employment: Full-Time
Work Mode: Primarily In-Office. Hybrid can be considered for solid candidates currently based outside Tamil Nadu.
About Blubein
Blubein creates clean-label, science-backed nutraceuticals built with transparency at the core. We're strengthening our performance creative engine and looking for someone who can develop, test, and optimize high-performing ad creatives across our product portfolio.
The Role
We're looking for a Creative Strategist – Performance Marketing to own the creative strategy and scripting pipeline for our paid ads.
Your role will be to identify strong consumer insights, develop winning creative angles, write compelling hooks and scripts, and continuously improve creatives based on performance data.
What You'll Do
Develop and test hooks, creative angles, and scripts for paid video ads
Write headlines, ad copy, and creative direction for static ads
Create briefs and scripts for UGC creators and influencers




Research competitors, customer reviews, trends, and consumer insights
Work with video editors and AI creative tools to develop production-ready ads
Analyze CTR, hook rate, and retention to improve future creatives
Build a library of proven hooks, scripts, and winning creative angles

What We're Looking For
2–4 years of experience in creative strategy, video scripting, direct-response copywriting, or performance marketing
Experience with D2C, health/wellness brands, nutraceuticals, or performance marketing agencies is preferred
Robust understanding of consumer psychology, hooks, storytelling, and direct-response copywriting
Ability to simplify complex product information into engaging and compliant advertising content
Comfortable using AI tools for research, ideation, and creative development
A solid portfolio of relevant scripts, ads, or performance creatives

This Role Is NOT
Social media manageme

📌 Creative Strategist Chennai (India)
🏢 BluBein
📍 India