Lead Growth & Social Media Strategist (Travel & Tourism )

Location: Hyderabad, Telangana

Job Type: Full-Time | In-Office

Experience: 5+ years

About the Role

We are a premium guided tour company offering high-quality experiences at iconic attractions across Paris and Europe. With a robust B2B booking presence through global travel platforms, we are now expanding our direct-to-consumer business through our own website.

We are looking for a Lead Growth & Social Media Strategist to lead our social media presence, strengthen our brand identity, and drive direct bookings from travellers in the US, UK, and European markets.

This role combines brand strategy, social media, content, performance marketing, creator partnerships, and growth analytics.

Key Responsibilities

- Brand & Aesthetic Ownership: Define and maintain the brand's visual identity across Instagram, TikTok, YouTube, and LinkedIn. Ensure content feels premium, authentic, human, and free from generic or AI-generated-looking visuals.
- Creative Concept Development: Bring fresh ideas and robust creative imagination to travel content. Develop original concepts, campaigns, stories, reels, and visual formats that make travellers want to explore Paris and Europe.
- Marketing Strategy: Develop and execute organic and paid marketing strategies focused on growing brand awareness, engagement, website traffic, and direct bookings.
- Performance Marketing: Plan, manage, and optimize campaigns across Google Ads and Meta Ads, with a focus on customer acquisition and website conversions.
- Social Media Growth: Develop content strategies based on travel trends, audience behaviour, platform algorithms, and Western travel markets.
- Creator Partnerships: Identify, approach, onboard, and manage travel creators and influencers in Paris and other key destinations to generate authentic UGC.
- Content Direction: Work with designers, video editors, creators, and internal teams to develop high-quality visual and written content.
- Analytics & Reporting: Monitor KPIs such as reach, engagement,



traffic, conversion rate, customer acquisition cost, ROAS, and direct bookings.
- Growth Optimization: Use campaign and audience data to identify opportunities, test new approaches, and continuously improve marketing performance.
- Market Understanding: Stay updated on social media trends, travel consumer behaviour, competitor activity, and digital marketing developments across the US and European markets.

Requirements
- 5+ years of experience in digital marketing, social media marketing, growth marketing, or a related field.
- Experience in travel, hospitality, tourism, luxury, lifestyle, or consumer brands is preferred.
- Solid understanding of Instagram, TikTok, YouTube, and LinkedIn.
- Hands-on experience with Google Ads and Meta Ads.
- Proven experience managing paid marketing campaigns and optimizing for website conversions.
- Strong understanding of content strategy, social media trends, and audience behaviour.
- Strong creative thinking and the ability to turn travel experiences, destinations, and cultural moments into engaging content ideas.
- Excellent visual sense and an understanding of premium branding and storytelling.
- Strong understanding of US and European consumer audiences and social media culture.
- Experience working with influencers, creators, or UGC campaigns.
- Strong analytical and problem-solving skills with the ability to use data to improve performance.
- Excellent written and verbal communication skills.
- Ability to work independently, take ownership, and manage multiple marketing initiatives.

What We’re Looking For We are looking for someone who can think strategically, imagine creatively, and execute hands-on. You should be comfortable moving between brand strategy, content planning, creative ideation, paid campaigns, creator partnerships, analytics, and day-to-day social media execution.

If you can look at an iconic destination like Paris and consistently find new stories, angles, concepts, and content ideas that would excite an international traveller, we would like to hear from you.

Work Location: In person

📌 Lead Growth & Social Media Strategist (Travel & Tourism ) (Hyderabad)
🏢 Uncle Sam Tours
📍 Hyderabad