Company: Kheewa Incorporation

Position: Influencer Marketing Strategist

Department: Marketing & Business Development

Employment Type: Full-Time

Location: Remote

Contact: (phone hidden)

About the Role

Kheewa Incorporation is looking for a creative, analytical, and result-oriented Influencer Marketing Strategist who can develop and execute influencer marketing strategies for the company's brands, products, services, and business verticals.

The person will be responsible for identifying the right creators, developing influencer campaigns, negotiating collaborations, managing creator relationships, tracking campaign performance, and converting influencer reach into measurable business results.

Key Responsibilities

1. Influencer Strategy

- Develop comprehensive influencer marketing strategies aligned with business and marketing objectives.
- Identify suitable influencer categories, platforms, audience segments, and content formats.
- Create influencer plans for awareness, engagement, lead generation, sales, app/user acquisition, and brand building.
- Develop short-term campaigns as well as long-term influencer programs.

1. Influencer Identification & Acquisition

- Research and identify relevant influencers, creators, UGC creators, micro-influencers, macro-influencers, and niche creators.
- Evaluate influencers based on audience quality, engagement rate, content quality, demographics, reach, relevance, and previous campaign performance.
- Build and maintain a structured influencer database.
- Approach creators through Instagram, YouTube, LinkedIn, email, WhatsApp, and other relevant channels.
- Negotiate commercial terms, deliverables, timelines, and campaign requirements.

1. Campaign Management

- Prepare influencer campaign briefs and content guidelines.
- Coordinate with influencers from onboarding to campaign completion.
- Ensure creators understand the product, campaign objective, key messaging, CTA, and required deliverables.
- Track content submission, approvals, publishing schedules, links, coupon codes, and promotional activities.
- Ensure campaigns are executed within budget and timelines.

1. Performance Marketing Through Influencers

- Develop performance-based influencer campaigns focused on measurable outcomes.
- Track influencer-generated leads, clicks, registrations, enquiries, sales, coupon usage, conversions, and revenue.
- Develop affiliate and commission-based influencer campaigns wherever applicable.
- Identify high-performing creators and develop long-term partnerships with them.

1. Content Strategy

- Guide influencers regarding:

- Reels




- Short-form videos

- YouTube videos

- Stories

- UGC content

- Product demonstrations

- Testimonials

- Educational content

- Promotional campaigns

- Live sessions
- Analyze content performance and recommend improvements.

1. Creator Relationship Management

- Develop long-term relationships with influencers and creators.
- Maintain regular communication with the creator network.
- Build a reliable pool of creators for different industries and campaign requirements.
- Manage creator onboarding, contracts, deliverables, payments, and performance records.

1. Campaign Analytics & Reporting

Prepare regular reports covering:
- Number of influencers contacted

- Influencers onboarded

- Campaigns launched

- Content published

- Total reach

- Impressions

- Engagement

- Engagement rate

- Video views

- Clicks

- Leads generated

- Registrations

- Sales/conversions

- Cost per lead

- Cost per acquisition

- Revenue generated

- ROI/ROAS where applicable

1. Market & Competitor Research

- Monitor influencer marketing trends and emerging creators.
- Research competitor influencer campaigns.
- Identify new social media platforms and creator opportunities.
- Track trending content formats, hashtags, audio, themes, and audience behavior.
- Identify current influencer categories that can support business growth.

1. Internal Coordination

- Coordinate with Sales, Business Development, E-Commerce, Creative, Performance Marketing, HR, and Technology teams.
- Work with graphic designers, video editors, copywriters, and marketing executives to execute campaigns.
- Convert campaign requirements into clear briefs for internal teams and influencers.

1. AI & Marketing Technology

- Use AI tools for influencer research, campaign planning, content ideation, creator analysis, reporting, and communication.
- Explore AI-powered tools for influencer discovery and campaign performance analysis.
- Use CRM, spreadsheets, dashboards, social media analytics, and marketing automation tools effectively.

Key Performance Indicators (KPIs) The Influencer Marketing Strategist will be evaluated on:

KPI Measurement

Influencer Acquisition New qualified influencers onboarded





Campaign Execution Campaigns successfully launched

Creator Activation Active creators producing content

Reach Campaign reach and impressions

Engagement Likes, comments, shares, saves

Lead Generation Qualified leads generated

Conversion Registrations/sales generated

Cost Efficiency CPL/CPA and campaign cost

Revenue Influencer-attributed revenue

Creator Retention Repeat collaborations

Campaign ROI Business outcome versus campaign investment

Reporting Timely and accurate MIS

Required Skills

- Strong understanding of influencer marketing.
- Excellent communication and negotiation skills.
- Strong knowledge of Instagram, YouTube, Facebook, LinkedIn, and emerging creator platforms.
- Ability to identify genuine influencers and evaluate audience quality.
- Strong analytical and reporting skills.
- Campaign planning and project management skills.
- Creative thinking and content understanding.
- Good understanding of digital marketing and social media marketing.
- Ability to work with targets and deadlines.
- Strong relationship-management skills.

Educational Qualification
- Graduate in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
- Candidates with relevant practical influencer marketing experience may also be considered.

Experience 1–4 years of experience in influencer marketing, creator marketing, social media marketing, digital marketing, brand partnerships, or a related role is preferred.

Freshers with strong practical knowledge of influencer marketing and social media may also be considered.

Ideal Candidate The ideal candidate should be someone who can think beyond simply "finding influencers."

They should be able to answer:

Which creator should we work with? → Why should we work with them? → What content should they create? → What audience will they reach? → What will it cost? → What result will it generate? → Should we work with them again?

What We Offer

- Opportunity to work across multiple business verticals.
- Exposure to influencer marketing and creator economy.
- Opportunity to work with emerging creators and brands.
- Performance-based growth opportunities.
- Professional learning and development environment.
- Opportunity to work with AI-powered marketing and business systems.

Apply Now Position: Influencer Marketing Strategist

Company: Kheewa Incorporation

Contact: (phone hidden)

Interested candidates can contact Kheewa Incorporation with their updated CV and relevant influencer marketing/campaign work samples.

📌 Influencer Marketing Strategist (Delhi)
🏢 Kheewa Incorporation
📍 Delhi