Position: HoReCa Lead – North & West India Position Overview Lead the development and execution of Bayfield’s HoReCa sales strategy across North & West India

, driving revenue, market expansion, customer acquisition, and key account growth. Build strong relationships with hotels, restaurants, QSRs, caterers, cloud kitchens, and other foodservice customers while working closely with Culinary, R&D;, Marketing, Supply Chain, and Operations teams to deliver customer-focused food solutions.

Key Responsibilities

- Develop and execute the regional HoReCa sales strategy, plans, forecasts, and revenue targets.
- Drive new customer acquisition and market development across North & West India.
- Build and manage relationships with key HoReCa accounts, hotel groups, QSRs, restaurants, caterers, and foodservice businesses.
- Identify opportunities for cross-selling, upselling, product trials, and customized food solutions.
- Develop customer-specific solutions in collaboration with Culinary, R&D;, and Application teams.
- Conduct market mapping, competitor analysis, customer segmentation, and identify emerging HoReCa trends and opportunities.
- Own regional sales, margin, pipeline, and business development performance, with regular MIS and forecasting.
- Lead negotiations on pricing, commercial terms, contracts, and customer agreements.
- Ensure effective customer onboarding, product trials, sampling, demonstrations, and conversion.
- Coordinate with Supply Chain, Operations, Finance, and Logistics to ensure seamless order execution, availability, collections, and customer service.




- Lead resolution of customer issues and ensure timely closure of commercial and service-related concerns.
- Build and strengthen the regional sales team, including target setting, market coverage, coaching, and performance management.
- Represent Bayfield at trade shows, foodservice events, customer meets, chef engagements, and industry forums.
- Maintain strong knowledge of Bayfield’s ingredients, culinary solutions, applications, and competitive landscape.

Experience & Qualifications

- 10–15 years of experience in B2B/HoReCa sales, preferably in food ingredients, foodservice, FMCG, QSR, food solutions, or allied industries.
- Proven experience in North and/or West India HoReCa markets, with an established customer network.
- Experience managing key accounts, regional business, revenue and margin targets.
- Demonstrated experience in recent market development and customer acquisition.
- Experience working with chefs, culinary teams, foodservice operators, procurement teams, and business owners.
- Relevant degree in Food Technology, Food Science, Hotel Management, Business Management, or a related discipline.
- Food/culinary technical understanding will be an advantage.

Key Competencies

- HoReCa Market & Customer Development
- Business Development & Key Account Management
- Commercial Acumen
- Customer Relationship Management
- Negotiation & Influencing
- Market Mapping & Competitor Analysis
- Technical / Product Understanding
- Solution Selling
- Sales Forecasting & Analytical Skills
- Team Leadership & Performance Management
- Cross-functional Collaboration
- Excellent Communication & Presentation Skills
- Entrepreneurial Mindset

Skills: forecasting,sales,horeca

📌 HoReCa Lead – North & West India (Kochi)
🏢 Bayfield Food Ingredients
📍 Kochi