Job Description:

HEAD OF MARKETING STRATEGY & BRAND INNOVATION
Position Title - Head of Marketing Strategy & Brand Innovation (Marketing Strategist)
Reports To - CEO
Direct Reports - Builds and leads a lean in-house pod (Brand/Content, Digital & Performance, Design) plus an external bench of creative, PR, and media agencies
Scope of Portfolio - Bachelor’s degree in Marketing, Communication, Business or related field- proven track record of bold and creative marketing campaigns. Luxury hospitality, real estate, lifestyle or creative agency work is bonus.
Location - Mumbai(in office/hybrid; frequent site travel across MMR project locations)
Experience Band - 10–16 years, with at least 4–6 years in a strategy-and-creative leadership capacity (agency, D2C brand, or developer marketing function)
Employment Type - Full time, leadership grade

Role Purpose & Mandate

In one line:



We are seeking an unconventional Head of Marketing who would like to redefine the standard marketing playbook in order to build and run the brand and marketing engine that makes the company the most talked-about, most trusted, and most differentiated real estate name in every market it enters — across land, homes, and commercial space — through creative-led, out-of-the-box thinking that breaks pre-established standards for real estate marketing — bringing that thinking to life across both digital and physical spaces.

The mandate breaks into four pillars:
Marketing & Strategy
Design and execute out-of-the-box marketing campaigns that differentiate residential, commercial, and hospitality projects in a crowded market.
Turn complex development briefs into compelling human stories, positioning properties as premium lifestyle choices rather than just physical spaces.
External Marketing & Demand Generation
Own the full external funnel: category creation, brand campaigns, project launches, digital and performance marketing, PR, influencer/creator partnerships, on-ground activa

📌 Head Of Marketing Strategy Mumbai
🏢 DC Consultants
📍 Mumbai