Product Marketing Manager BeyondSkool & RISE

About the Role

We are looking for a highly driven and strategic Product Marketing Manager to own product positioning, packaging, and go-to-market (GTM) strategy across BeyondSkool and RISE offerings.

The role is focused on driving revenue growth by strengthening new school acquisition, improving retention, and unlocking upsell opportunities across existing partnerships. You will work closely with sales, product, and customer success teams to build a strong, scalable growth engine.

Role Details

- Location: Mumbai (Marol)
- Job Type: Full-time
- Work Mode: 5 days from office (Saturday half day work from home)

Key Responsibilities 1. Drive New Sales GTM (Top Funnel Impact)

- Create high-conversion product narratives for:
- K–8 Future Skills Program

- Preschool System
- Grade 9–12 Offerings
- School & Preschool Admissions

- Build GTM campaigns that

Generate qualified leads

Shorten sales cycles

Improve demo-to-closure conversion

- Develop

- Landing pages

- Ad messaging
- Brochures & pitch decks

2. Improve Renewals (Retention Engine)

- Understand key drivers of retention for schools and students
- Build renewal-focused communication frameworks
- Create: Parent-facing reports

Outcome-driven communication

Showcase events & storytelling

Goal: Make programs visible, valuable, and non-removable 3. Drive Upsell & ARPU Growth





- Design tiered product offerings

- Create clear upsell pathways

- Additional programs

- Premium features
- Partner-led offerings
- Enable sales & customer success teams with:

Upsell scripts

Bundling strategies

4. Sales Enablement

- Build tools to help sales close faster:

- Pitch decks
- Objection-handling frameworks

- ROI narratives
- Create messaging that clearly answers: “Why should a school invest 5–10L in this?”

5. Feedback Loop & Continuous Improvement

- Work closely with:

- Sales

- Customer Success

- School teams

- Capture

- Objections
- Drop-offs

- Renewal gaps

- Convert insights into

Better messaging

Improved product packaging

What We Are Looking For

Experience

- 4–10 years in:
- Product Marketing / Growth / GTM
- B2B / EdTech / SaaS (preferred)

Must-Have Skills

Strong positioning and storytelling

Proven ability to drive revenue impact (not just branding)

Understanding of pricing, packaging, and upsell strategies

Robust collaboration with sales teams

Analytical and data-driven approach

Why This Role Matters

This role directly impacts revenue growth, customer retention, and market positioning. The Product Marketing Manager will play a critical role in making our offerings compelling, scalable, and indispensable for partner schools.

📌 Hiring For Product Marketing Manager Rising India School of Excellence (Navi Mumbai)
🏢 Anika Industries
📍 Navi Mumbai