We are looking for a Head Performance Marketing to own digital performance marketing strategy, budgets, channel growth and team management. The role will lead three channel marketers across E-commerce, Quick Commerce and Direct-to-Consumer (D2C) channels.

Key Responsibilities

- Own performance marketing strategy, budgets, forecasts and ROI targets across digital channels.

- Lead and manage a team of 3 channel marketers covering E-commerce, Quick Commerce and D2C.

- Drive paid media campaigns across Meta, Google and YouTube.

- Manage performance across Amazon, Flipkart, Blinkit, Zepto, Instamart, Flipkart Minutes and other platforms.

- Own the company website as a revenue channel, including traffic, conversion, basket size and repeat purchases.

- Track and improve ROAS, CAC and contribution after marketing spend.

- Analyze attribution and campaign performance to identify genuinely incremental growth.





- Manage platform relationships and negotiate visibility and co-marketing opportunities.

- Work closely with CRM, logistics, supply, retail, brand and category teams.

- Build performance dashboards and provide actionable business reporting.

- Develop and mentor the performance marketing team.

Candidate Requirements

- 5-8 years of experience in Performance Marketing/Digital Marketing.

- Minimum 2 years of team leadership experience.

- Solid hands-on experience with Meta Ads and Google Ads at scale.

- Experience with at least one E-commerce marketplace or Quick Commerce platform; exposure to both is preferred.

- Strong analytical and numerical skills with a performance-driven approach.

- Experience in FMCG, Food, Grocery or D2C is preferred.

- Exposure to CRM/CDP tools is an added advantage.

- Kannada language skills will be an advantage.

📌 Head _Performance Marketing (Bengaluru)
🏢 Xpheno
📍 Bengaluru