Astro is hiring its first Head of Sales for Delhi NCR: an industry veteran who can bring their existing trade relationships and get Astro into as many of the right outlets across the region as fast as possible.

Location: Delhi NCR (Delhi, Gurugram, Noida, Ghaziabad, Faridabad), field-based · Reports to: Founder · Type: Full-time

About AstroAstro is a prebiotic soda made in India for people who want a fizzy drink without the sugar hit. Our first SKU, Lemon Mint, comes in a 250 ml can with 7g of fibre and under 25 kcal, at an MRP of ₹129.

We are a young, founder-led brand from Jaipur (Sparkull Nutribev Pvt. Ltd.). We launched in July 2026 and sell through cafés and restaurants, gyms, premium grocery, quick commerce and our own website. Jaipur was our test market. Delhi NCR comes next.

The roleYou will open and own Delhi NCR for Astro, from the first outlet to a network that keeps reordering. NCR has the premium cafés, gyms, gourmet stores and quick-commerce demand that a functional soda needs. What we lack there is relationships, and we want to hire them, not build them from scratch.

This is a founding, hands-on role. In the first months you will sell, close and follow up yourself. You will also appoint distributors and build a small field team once the region shows it can grow. You will work directly with the founder on pricing, schemes and which outlets to prioritise.

What you'll doYour job is to get Astro into the right outlets across NCR and make sure they reorder.

Channel

What you'll own

- HoReCa
- List Astro in premium cafés, restaurants, bars, cloud kitchens and café chains. Get it on the menu and into the fridge, and win repeat orders.
- Premium and contemporary retail
- Open gourmet and premium grocery stores and high-footfall standalone outlets. Negotiate shelf and cooler visibility.
- Institutional
- Open gyms, fitness studios, sports clubs, co-working spaces, corporate caféterias and colleges.



These outlets get people to try Astro and keep buying it.
- Distributors
- Find, evaluate and appoint NCR distributors and super-stockists. Set beat plans, service levels and credit discipline.
- Quick commerce
- Work with our team to build demand in NCR alongside our quick-commerce listings. Make sure outlet activity and online availability support each other.

Across every channel you will also:

- Build and manage the NCR pipeline, from first meeting to the first and second orders
- Agree trade terms, schemes and outlet margins within the guardrails set with the founder
- Track sell-through and reorders by outlet, and report them weekly
- Run sampling, tastings and outlet activations with the marketing team
- Feed back what the trade is saying about price, pack, competitors and positioning
- Hire and lead a small field team (sales reps and merchandisers) once the region is ready

First 90 days and what success looks likeSuccess means outlets that reorder, not just outlets that take a first order.

1. Days 1–30: open your network. Work with the founder to agree target outlet lists by area and channel. Take Astro to your existing contacts and land the first orders.
2. Days 31–60: prove the reorder. Service the first outlets closely and track sell-through each week. Shortlist distributors using the reorder data.
3. Days 61–90: build to scale. Appoint a distributor, set up beat coverage and present a plan for growing NCR, including the team you need.

You will be measured on:
- Active outlets in NCR, by channel




- Reorder rate and sell-through per outlet each month
- Monthly volume in cans and revenue for the region
- Distributor appointed, with coverage and service levels in place
- Payments collected on time, with credit kept under control

We will set the numeric targets with you before the offer. Who we're looking forYou have sold beverages in Delhi NCR for years, and the trade there knows you.

Must-haves

- 8+ years in beverage or FMCG sales, with at least 4 years selling in Delhi NCR
- Experience at a premium or new-age beverage brand: soft drinks, mixers, energy drinks, functional drinks, cold coffee, juices or similar
- Live relationships with NCR decision-makers: café and restaurant owners, chain purchase heads, gourmet retail buyers and distributors who will take your call
- A track record of opening outlets and keeping them reordering, not just one-time listings
- Hands-on with distributors: appointment, schemes, credit, claims and secondary sales
- Comfortable working without a big-company setup: you will be in the field, closing deals yourself
- Fluent in Hindi and English, with your own transport for travel across NCR

Nice to have

- Experience launching a new brand or SKU in NCR from zero
- Relationships with gyms, sports clubs, corporate caféterias or event organisers
- Experience with quick-commerce or modern-trade key accounts
- Working knowledge of billing across Delhi, Haryana and UP (e-way bills, GST)
- Experience hiring and leading a small field team

What we offer
- Ownership of a region: you build Astro's second market and grow it as it scales
- Pay tied to results: a fixed salary plus a variable component based on active outlets, reorders and regional volume
- Direct line to the founder: fast decisions on pricing, schemes and outlet priorities, with no layers in between
- A growing range: more flavours and pack formats are in development

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📌 Head of Sales (India)
🏢 Astro
📍 India