The role The Head of Design owns everything the brand looks like, feels like and ships: brand, industrial design and creative direction. You will work directly with the founders, set the design bar for the company, and lead and rebuild the design team.

This is a hands-on leadership role. You set direction, and in the early months you also do the work.

Key responsibilities

Brand and identity

- Own the brand identity: visual language, characters, colour, typography and tone across every touchpoint.
- Build and maintain brand guidelines so packaging, website, marketplaces, social and retail stay consistent.
- Protect and grow what makes the brand recognisable to kids and trusted by parents.

Industrial and product design

- Lead product design from concept to production: form, colour-material-finish, ergonomics for small hands, and safety.
- Shape the product roadmap with the founders: new categories, collections, themes and characters.
- Work with sourcing, engineering and manufacturers on design for manufacturing, prototyping, tooling and quality.
- Ground design decisions in research with children and parents.

Creative direction

- Direct campaigns, shoots, packaging, launch creatives and content for the website and marketplaces.
- Partner with marketing and growth so performance creatives sell without diluting the brand.
- Oversee the quality of the digital experience with the UI/UX designer.

Team and process

- Hire, mentor and manage the design team across brand, industrial,



graphic and UI/UX design; a creative director will join later.
- Set clear briefs, timelines and review rhythms, and make on-time delivery the norm.
- Build a culture of direct, regular feedback.
- Manage agencies, freelancers and illustrators.

What we're looking for

- 10+ years in design, including 3–5 years leading a multi-disciplinary design team.
- A portfolio that shows both brand work and physical consumer products that shipped.
- Solid industrial design understanding: colour-material-finish, stainless steel, plastics and silicone, manufacturing constraints and vendor management.
- Proven creative direction across campaigns, packaging and shoots.
- Experience at a consumer brand, ideally D2C; kids, lifestyle, homeware or FMCG preferred.
- A track record of hiring and growing designers.
- Reliable delivery: ships good work on time, and says so early when a date is at risk.
- Gives and takes feedback openly.
- Fluent in Adobe Creative Cloud and Figma, with enough 3D/CAD knowledge (SolidWorks, Rhino, KeyShot or similar) to review industrial design work.

Good to have

- Experience with kids' products, toys, character design or illustration.
- Knowledge of child-safety and food-contact standards (BPA-free materials, food-grade steel, product certification).
- A degree from a recognised design school (NID, IDC, Srishti, MIT ID, NIFT or equivalent).
- Experience building a design team at an early-stage or fast-growing startup.

📌 Head of Design –C Consumer Products (Bengaluru)
🏢 Valarr.io
📍 Bengaluru