At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring Current Prospects and Embedding Sustainability.
This job chance requires Developing & Implementing the Infrastructure & Distribution Strategy for the regions in coordination with Central Channel Development Team and Regional Sales Teams aligning with Business objectives.
What are the Key Deliverables in this role ?
Financial Outcomes:
• Drive Sales Efficiency: Both for Urban and Rural.
• Drive Rural Business: Overall Rural Infra – Sub-D Appointments, Rural Salesman Efficiency and Cost, Overall Lines Sold, Categories billed.
• Drive Channel Programs to Achieve Numeric Reach Goals: Wholesale
Customer Service:
• Rewards/Recognition and training Programs for Sales team: Design and Deploy
• Distributor Engagement Programs,
Incentive Programs for Field Force- Deploy, Analyze, Improve Efficiency and Delivery of Channel Goals.
Internal Processes:
• Custodian of SND: Distributor Count, Super Stockist Count, SubD Count, Wholesale count and SAMT count.
• Market Representation and Coverage: Drive Market Coverage as per SND Norms, Ensure POP Group Level Mkt.
• Infrastructure Deployment and Quality: Distributor Performance Efficiency.
• External/Competition Landscape Benchmarking: Nielsen metrics and competition – Best Practices – Mapping and adoption - in Sales Processes, Infra Efficiency.
Innovation and Learning
• Monitor and assess competitor landscape regularly on price, strategy, strengths & weakness
• Provide on job coaching to Sales & Merchandising Force
• Conduct regular market analyses to monitor industry trends and competitor pricing effectively.
What are the Critical success factors for the Role?
•Ability to Work with cross Functiona
📌 Senior Manager – Sales Transformation Chennai (India)
🏢 Tata Consumer Products
📍 India
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