04 Oct
|
Kapiva
|
Bengaluru
Growth Associate – Ecommerce (Flipkart)
Role Overview
We are looking for a highly analytical, growth-oriented skilled to drive Kapiva’s Flipkart business through performance advertising. The role involves end-to-end ownership of Flipkart Ads, media planning, campaign optimization, and advertising-led revenue growth, with a strong focus on ROAS, search visibility, and profitability.
Key Responsibilities
- Ads Management: Own and optimize Flipkart Ads across PLA, Search, Product Context, Display, and other ad formats.
- Performance Optimization: Drive ROAS and revenue growth through bid optimization, keyword expansion, campaign scaling, and efficient budget allocation.
- Media Planning: Own advertising budgets, revenue targets, and media strategies for BAU, new launches, and major sale events such as BBD.
- Search Visibility: Improve share of voice, search rankings, and conversions across priority SKUs and categories.
- Growth Analytics: Analyze campaign, keyword, SKU,
and competitor performance to identify opportunities for incremental growth.
- Business Performance: Track ROAS, TACOS, CPC, CTR, CVR, organic uplift, and advertising-attributed revenue to deliver actionable business insights.
Requirements
- 1–3 years of hands-on experience in Flipkart Ads, marketplace advertising, or performance marketing.
- Proven ability to scale advertising revenue while optimizing ROAS and budgets.
- Strong understanding of Flipkart advertising formats, bidding strategies, keyword targeting, and marketplace growth levers.
- Advanced Excel/Google Sheets proficiency and strong analytical skills.
- High ownership mindset with a focus on revenue growth and profitability.
Preferred: Experience in D2C, FMCG, Consumer Health, Wellness, or Beauty brands. Amazon Ads experience is an added advantage.
📌 Growth Associate - Flipkart Ads (Bengaluru)
🏢 Kapiva
📍 Bengaluru