We are looking for a performance-driven Google Ads Specialist to plan, execute, optimize, and scale paid advertising campaigns across Google Ads. The ideal candidate should have hands-on experience managing Search, Display, Performance Max, Shopping, and remarketing campaigns, with a strong focus on lead generation, conversions, and return on ad spend (ROAS).

Key Responsibilities

- Plan, create, launch, and manage Google Ads campaigns based on business and marketing objectives.
- Manage Search, Display, Performance Max, Shopping, Video, and Remarketing campaigns.
- Conduct keyword research and develop effective keyword, match-type, and negative-keyword strategies.
- Write and test compelling ad copy and optimize assets for better CTR and conversion rates.
- Monitor campaign performance, budgets, bids, CPC, CTR, conversions, CPA, ROAS, and other key metrics.
- Continuously optimize campaigns based on performance data and business goals.
- Perform A/B testing of ads, landing pages, audiences, keywords, bidding strategies, and campaign structures.
- Set up and troubleshoot conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Analyze search terms, audience behavior, conversion data, and attribution reports to identify growth opportunities.
- Manage daily and monthly advertising budgets efficiently.
- Prepare regular performance reports and communicate insights, challenges, and recommendations to stakeholders.
- Stay updated with Google Ads features, policy changes, bidding strategies, automation, and industry best practices.
- Work closely with SEO, content, design, sales, and marketing teams to improve overall campaign performance.




- Identify opportunities to scale successful campaigns while maintaining target CPA/ROAS.

Required Skills

- Hands-on experience with Google Ads / Google Ads Manager.
- Solid understanding of PPC, SEM, keyword research, bidding, targeting, and conversion optimization.
- Experience with GA4 and Google Tag Manager.
- Knowledge of conversion tracking and attribution.
- Strong analytical and data interpretation skills.
- Good understanding of landing-page optimization and conversion funnels.
- Ability to manage advertising budgets and meet performance targets.
- Strong Excel/Google Sheets skills.
- Good written and verbal communication skills.

Preferred Qualifications

- Google Ads certification.
- Experience with e-commerce, lead generation, SaaS, or B2B campaigns.
- Experience managing significant monthly advertising budgets.
- Knowledge of Google Merchant Center and Shopping campaigns.
- Basic understanding of SEO and digital marketing analytics.
- Experience with Looker Studio or other reporting platforms.

Key Performance Indicators (KPIs)

- Qualified leads / conversions
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Conversion rate
- Click-through rate (CTR)
- Cost per click (CPC)
- Search impression share
- Monthly advertising budget efficiency
- Revenue generated from paid campaigns

Ideal Candidate The ideal candidate is data-driven, analytical, detail-oriented, and performance-focused, with the ability to independently manage Google Ads campaigns, identify optimization opportunities, and translate campaign data into measurable business results. Pay: ₹245,510.66 - ₹370,955.50 per year

Work Location: In person

📌 Google Ads Specialist (Jubilee Hills)
🏢 Inovies
📍 Jubilee Hills