Job Description
Position: Territory Sales Officer (TSO)

Business Unit: Unilever Food Solutions (UFS)
Function: Sales
Location: Territory Based
Reporting To: Area Sales Manager / Regional Sales Manager

Purpose of the Role

Drive profitable sales growth for Unilever Food Solutions within the assigned territory by managing distributors, developing HoReCa customers (Hotels, Restaurants, Caterers, Cafés, QSRs, Institutions), ensuring availability of UFS products, executing category growth initiatives, and delivering primary and secondary sales objectives.

Key Responsibilities
Sales Delivery & Business Growth

Achieve monthly, quarterly, and annual sales targets.
Deliver primary sales through distributors and secondary sales through customer conversions and repeat purchases.
Drive growth across strategic UFS categories such as Seasonings, Sauces, Dressings, Soups, Desserts, and Culinary Solutions.
Increase market share and numeric distribution within the assigned territory.
Ensure effective execution of sales plans and promotional programs.
Distributor Management
Appoint,



manage, and develop distributors in line with company guidelines.
Drive distributor capability and profitability.
Monitor distributor stock levels, inventory norms, and replenishment cycles.
Conduct monthly distributor reviews to improve business performance.
Track distributor ROI, sales productivity, and service levels.
Primary Sales Management
Achieve monthly primary sales targets by driving replenishment orders from distributors.
Monitor stock health, inventory ageing, and availability of key SKUs.
Ensure optimum stock days and minimize out-of-stock situations.
Forecast demand and align with supply chain teams for seamless product availability.
Track purchase trends and maintain sales momentum throughout the month.
Secondary Sales & Customer Development
Build and expand business with Hotels, Restaurants, Caterers, QSRs, Cafés, Cloud Kitchens, and Institutional customers.
Conduct regul

📌 Territory Sales Officer New Delhi
🏢 Unilever
📍 New Delhi