We're looking for someone passionate, who can fulfil the following responsibilities:
1. Plan, execute and optimize performance campaigns on Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook & Instagram) to achieve ROAS and revenue targets.
2. Use Google Analytics to track key e‑commerce metrics (traffic, conversion rate, revenue) and take optimization actions based on insights.
3. Solid command of Google Ads, Meta Ads Manager, and Google Analytics (GA4).
4. Analytical mindset with good Excel/Sheets skills and understanding of ROAS, CPA, AOV, and cart‑to‑purchase funnels.
5. Manage & maintain a website run on Shopify (Product Cataloguing, monthly & quarterly content updates, create & run offers,
track revenue etc. )
6. Scale revenue by optimising customer journeys by effectively running campaigns via customer journey management platforms like WebEngage/CleverTap etc.
7. Effectively plan & execute campaigns and customer outreach on WhatsApp with effective retargeting strategies
8. Create & deliver robust reports in a timely manner
Preference: Candidates who have experience in working with D2C brands in the food & beverage or premium gifting space. Job Type: Full-time