Salary: 30,000–40,000 per month, depending on experience
Employment: Full-time
About Exude
Exude is a premium women's westernwear brand designed for the modern Indian woman. Our clothing is designed to move with her through her day — from work and meetings to dinner and evenings out.
We are looking for a hands-on E-Commerce & Marketplace Specialist to manage and grow Exude across Myntra, Nykaa Fashion, AJIO, Tata CLiQ and Shopify.
This person will be responsible for both day-to-day e-commerce operations and marketplace sales growth, including running advertising campaigns on the platforms.
Key Responsibilities
1. Marketplace Management
Take day-to-day ownership of Exude's presence on:
- Myntra
- Nykaa Fashion
- AJIO
- Tata CLiQ
- Shopify
Responsibilities include:
- Managing marketplace dashboards.
- Keeping all products live and available.
- Managing new product launches.
- Updating pricing, inventory and product information.
- Monitoring orders, cancellations and returns.
- Ensuring marketplace requirements and SLAs are met.
- Coordinating with marketplace account managers when required.
- Identifying opportunities to improve sales and visibility.
1. Shopify Management
Hands-on Shopify experience is mandatory.
Responsibilities include
- Creating and listing new products.
- Uploading product images and videos.
- Creating product descriptions.
- Adding sizes, colours and variants.
- Creating collections.
- Updating pricing and inventory.
- Adding product tags and attributes.
- Maintaining size charts.
- Ensuring products are correctly categorised.
- Checking the website after every product launch.
- Keeping the Shopify catalogue accurate and up to date.
1. Order Management & On-Time Dispatch
This is a critical responsibility of the role. The candidate will be responsible for ensuring that all Exude orders across Shopify and marketplaces are processed and dispatched within the required timelines.
Daily responsibilities
- Check orders across all platforms every day.
- Monitor pending and unfulfilled orders.
- Coordinate with production and warehouse teams.
- Ensure invoices and shipping labels are generated.
- Follow up on orders awaiting production/packing.
- Ensure orders are handed over to the courier on time.
- Monitor marketplace dispatch SLAs.
- Prevent cancellations caused by delayed dispatch.
- Immediately escalate any order at risk of missing its SLA.
- Maintain a daily order and dispatch tracker.
The goal is zero avoidable cancellations or missed dispatch deadlines.
1. Marketplace Advertising & Sales Growth
The candidate must have hands-on experience running marketplace ads. They will be responsible for using platform advertising tools to increase Exude's visibility and sales.
Responsibilities include
- Creating and managing advertising campaigns on Myntra, AJIO, Nykaa Fashion and other relevant platforms.
- Promoting new launches and high-potential products.
- Identifying products that should receive additional advertising support.
- Managing daily/weekly advertising budgets.
- Monitoring
- Ad spend
- Sales generated
- ROAS
- ACOS
- CTR
- CPC
- Conversion
- Optimising campaigns based on performance.
- Increasing spend on profitable campaigns.
- Reducing or stopping campaigns that are not delivering acceptable returns.
- Testing different products and campaign strategies.
- Working towards increasing profitable marketplace revenue, rather than simply increasing ad spend.
The candidate should be able to answer: "If Exude gives you 1 lakh to spend on marketplace advertising, how would you decide where to spend it and how would you measure whether it worked?"
1. Marketplace Promotions
- Manage participation in marketplace sale events.
- Coordinate discounts and promotional campaigns.
- Ensure promotional pricing is correctly updated.
- Recommend which products should and should not be discounted.
- Coordinate with marketplace teams for additional visibility.
- Monitor the impact of promotions on sales and profitability.
- Ensure Exude's premium positioning is maintained while participating in marketplace events.
1. Inventory Management
- Monitor inventory across Shopify and all marketplaces.
- Ensure accurate stock availability.
- Coordinate stock allocation between channels.
- Identify rapid-selling products approaching stock-out.
- Coordinate replenishment with production.
- Prevent overselling.
- Identify slow-moving and ageing inventory.
- Recommend products that should receive promotional or advertising support.
1. Product Catalogue Management
Ensure every product is correctly listed across all platforms.
Ensure there are no discrepancies between Shopify and marketplace listings.
1. Returns & Exchanges
- Monitor marketplace and Shopify returns.
- Track returned products.
- Coordinate with the warehouse for return processing.
- Ensure returned inventory is updated promptly.
- Monitor return reasons.
- Identify products or sizes with unusually high return rates.
- Highlight recurring sizing or product-quality issues.
During the Day
- Monitor new orders.
- Follow up with production/warehouse.
- Update listings.
- Launch/update campaigns.
- Optimise marketplace advertising.
- Resolve marketplace issues.
- Monitor stock levels.
End of Day
- Confirm all possible orders have been dispatched.
- Check for orders approaching SLA deadlines.
- Review advertising spend and performance.
- Update the order/dispatch tracker.
- Escalate any issues that could affect next-day dispatch.
Key KPIs The candidate will be measured on:
Operations
- On-time dispatch rate
- Reduction in marketplace cancellations
- Reduction in delayed orders
- Inventory accuracy
- Catalogue accuracy
Sales
- Marketplace revenue growth
- Orders and units sold
- Conversion rate
- Sell-through
- AOV
Advertising
- ROAS
- ACOS
- Advertising-driven revenue
- Cost per order
- Campaign efficiency
Overall Growth in profitable marketplace sales without unnecessary discounting or advertising spend.
Requirements
Must Have
- 2–4 years of experience in e-commerce / marketplace management.
- Hands-on Shopify experience.
- Experience managing at least one of Myntra, AJIO, Nykaa Fashion or Tata CLiQ.
- Hands-on experience running marketplace advertising campaigns.
- Strong Excel / Google Sheets skills.
- Good understanding of e-commerce analytics.
- Strong attention to detail.
- Excellent coordination skills.
- Ability to work independently and take ownership.
Preferred
- Experience in women's fashion/apparel.
- Experience managing multiple marketplaces simultaneously.
- Experience with marketplace seller portals and advertising dashboards.
- Understanding of marketplace commissions, deductions and settlements.
Who We Are Looking For We want someone who is commercially minded and highly organised.
This is not simply a catalogue-management job.
The person should be able to manage the complete marketplace cycle:
LIST SELL ADVERTISE PROCESS DISPATCH DELIVER ANALYSE OPTIMISE GROW
Most importantly, they should take ownership of the numbers and be able to say:
"Here is what is selling, here is what isn't, here is where we should spend advertising money, and here is what I am going to do this week to increase marketplace sales."