Person should work from our Kochi Office

We're looking for a Q-Commerce & Marketplace Ads Manager to own our paid media presence across quick commerce and e-commerce platforms, driving visibility, conversion, and profitable growth across India's fastest-growing digital retail channels.

Key Responsibilities

- Plan, execute, and optimise sponsored listings, banners, search ads, and other paid media campaigns across Blinkit, Zepto, Instamart, BigBasket, Amazon, Flipkart, and other relevant marketplaces.
- Manage budgets and bids to achieve ROAS, ACOS, and share-of-voice targets.
- Optimise product listings, keywords, titles, and content for both organic and paid discoverability.
- Track performance metrics including ROAS, CAC, MER, ACOS, contribution margin, and overall sales growth.
- Build and maintain regular performance reports and dashboards using Excel/Google Sheets.
- Coordinate promotions, deal days, campaign calendars, and new SKU launches with platform account managers.
- Balance spend across Q-Commerce, Amazon, Flipkart, Meta/Google, and offline channels using blended CAC and overall business profitability rather than siloed ROAS.
- Monitor competitor pricing, promotions, visibility, and share-of-shelf across platforms.




- Work closely with the design and content teams to develop and optimise creatives for paid campaigns.
- Identify opportunities to improve marketplace visibility, conversion rates, customer acquisition, and overall contribution margins.
- Work with sales, category, and platform teams to ensure campaigns are aligned with inventory, pricing, and business targets.

Requirements
- 2–5 years of experience in performance marketing, marketplace advertising, category management, or a related role.
- Hands-on experience managing ads on Q-Commerce platforms such as Blinkit, Zepto, Instamart, BigBasket and/or marketplaces such as Amazon and Flipkart.
- Strong understanding of ROAS, ACOS, CAC, MER, contribution margin, CPC, CTR, and conversion rates.
- Comfortable working with platform advertising dashboards and Excel/Google Sheets.
- Experience in D2C, FMCG, consumer brands, or e-commerce preferred.
- Solid analytical and problem-solving skills.
- Ability to work closely with platform account managers and internal stakeholders.
- Must be willing to work from our Kochi office.

📌 E Commerce Ads Specialist (Kochi)
🏢 Brainwire Analytics
📍 Kochi