About the role

We are hiring for a website-first consumer brand that grows through performance marketing on Meta and Google. The brand is looking for a creative leader to head its video ads and performance creatives vertical. This is a newly created role. You will own the creative plan, the ideas, the team and the output, and scale production to 200 to 300 ad videos a month while improving quality and ROAS.

Responsibilities, what you will deliver:

- Own the monthly creative plan and decide which content pieces get produced.
- Develop fresh concepts, hooks and scripts for video ads on Meta and Google.
- Lead a team of content writers and video editors, and assign work across the team.
- Manage the production pipeline end to end so monthly volume targets are met on time.
- Review scripts and give clear content feedback to writers.
- Review edits and give explicit editing feedback to video editors.
- Keep testing new creative angles and formats to find winning ads.




- Work closely with the growth team running Meta and Google campaigns.
- Improve video quality and ROAS month on month.

What we are looking for:

- 7 to 8 years of experience in creative and content writing, at an agency or a brand.
- Strong understanding of performance marketing ads on Meta and Google.
- Proven creativity in ad concepts, hooks and attention-grabbing ideas for social media.
- Experience managing a large content team, with solid project management skills.
- Experience producing video content at high volume, or handling large-scale work under tight timelines.
- Ability to balance speed and quality. In performance marketing, speed matters most.
- A team player who works well with writers, editors and marketers.

How success is measured
- Creative volume: 200 to 300 videos a month.
- Quality: video quality keeps improving.
- ROAS: return on ad spend keeps improving.

📌 Director - Video Ads and Performance Creatives (Mumbai)
🏢 Valarr.io
📍 Mumbai