Overview The Director Consumer & Commercial Strategy & Transformation, India, leads the next phase of PepsiCo India’s growth by embedding consumer-led strategy, stronger brand fundamentals, and scalable innovation platforms, while accelerating digital, commercial, and go-to-market transformation across categories. This role reports to the Vice President, Chief Strategy, Transformation and Deployment, while working closely with CMO, Sales Head, R&D; and CFO.

Responsibilities 1.

Anchor

Consumer-Led Growth Agenda - Define priority demand spaces, cohorts, and consumption occasions for India OU

- Translate consumer insights into clear portfolio choices and growth strategies
- Partner with Foods & Beverages teams to shape where-to-play and how-to-win decisions 2.

Build Scalable Innovation

Platforms - Shift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)

- Develop structured pipelines across core, adjacent, and disruptive innovation
- Drive faster concept-to-market cycles with strong commercial viability 3. Lead Consumer & Digital Transformation - Define and drive digital consumer strategy aligned to enterprise growth priorities
- Leverage data, platforms, and new engagement models to enhance customer experience and business performance 4.

Drive

Marketing & Commercial Excellence - Co-lead transformation programs across marketing, digital commerce, and GTM

- Improve media efficiency, marketing ROI, and integrated execution
- Embed data-driven decision-making and agile ways of working across teams 5.

Enable

Organization & Capability Transformation - Champion adoption of new tools, platforms, and agile practices

- Build capabilities in:
- Consumer-centric thinking - Insight-to-action translation - Innovation and experimentation - Foster a test-learn-scale culture across functions 6. Ecosystem & Cross-Functional Leadership - Act as a thought partner to category, brand, and transformation leaders
- Collaborate seamlessly with R&D;, Supply, Sales, Finance, and Digital teams
- Manage external partners, consultants,



and technology platforms to accelerate innovation and impact Qualifications - 12–15 years of experience - Strong background in strategy consulting or strategy & transformation roles within FMCG
- Experience in FMCG or broader consumer industries - Robust grounding in Brand Marketing:
- Leading large-scale brand strategies - Driving integrated campaigns - Delivering brand equity and commercial outcomes - Deep expertise in consumer insights - strategy - execution
- Demonstrated ability to build and scale innovation platforms (beyond launches) Preferred - Experience across Foods & Beverages or multi-category portfolios
- Exposure to digital, data-led marketing, and consumer platforms
- Proven track record in cross-functional leadership in matrix organizations Leadership Capabilities - Strong strategic and analytical thinking with business acumen
- Ability to influence senior stakeholders across functions
- Excellence in communication, collaboration, and change management
- Proven ability to lead enterprise-wide transformation programs - 12–15 years of experience - Strong background in strategy consulting or strategy & transformation roles within FMCG
- Experience in FMCG or broader consumer industries - Strong grounding in Brand Marketing:
- Leading large-scale brand strategies - Driving integrated campaigns - Delivering brand equity and commercial outcomes - Deep expertise in consumer insights - strategy - execution
- Demonstrated ability to build and scale innovation platforms (beyond launches) Preferred - Experience across Foods & Beverages or multi-category portfolios
- Exposure to digital, data-led marketing, and consumer platforms




- Proven track record in cross-functional leadership in matrix organizations Leadership Capabilities - Strong strategic and analytical thinking with business acumen
- Ability to influence senior stakeholders across functions
- Excellence in communication, collaboration, and change management
- Proven ability to lead enterprise-wide transformation programs 1.

Anchor

Consumer-Led Growth Agenda - Define priority demand spaces, cohorts, and consumption occasions for India OU

- Translate consumer insights into clear portfolio choices and growth strategies
- Partner with Foods & Beverages teams to shape where-to-play and how-to-win decisions 2.

Build Scalable Innovation

Platforms - Shift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)

- Develop structured pipelines across core, adjacent, and disruptive innovation
- Drive faster concept-to-market cycles with strong commercial viability 3. Lead Consumer & Digital Transformation - Define and drive digital consumer strategy aligned to enterprise growth priorities
- Leverage data, platforms, and new engagement models to enhance customer experience and business performance 4.

Drive

Marketing & Commercial Excellence - Co-lead transformation programs across marketing, digital commerce, and GTM

- Improve media efficiency, marketing ROI, and integrated execution
- Embed data-driven decision-making and agile ways of working across teams 5.

Enable

Organization & Capability Transformation - Champion adoption of new tools, platforms, and agile practices

- Build capabilities in:
- Consumer-centric thinking - Insight-to-action translation - Innovation and experimentation - Foster a test-learn-scale culture across functions 6. Ecosystem & Cross-Functional Leadership - Act as a thought partner to category, brand, and transformation leaders
- Collaborate seamlessly with R&D;, Supply, Sales, Finance, and Digital teams
- Manage external partners, consultants, and technology platforms to accelerate innovation and impact

📌 Director – Consumer & Commercial Strategy & Transformation, India (Gurugram)
🏢 PepsiCo
📍 Gurugram