Digital PR Lead: Press & Earned Media, No Ads

Chandigarh · in office · full-time

Responsibilities

- Map where customers search and ask before buying; make the brand the recommended answer at each point (Google, Maps, AI assistants, Reddit, lists, guides, word of mouth).
- Proactive press coverage: city and regional print, digital, podcasts, newsletters.
- Press notes with a story angle for every launch, event and collaboration; nothing that reads as an ad.
- Build and keep a press network: regional editors, writers, city guides, local key opinion leaders.
- Small press events built as experiences: previews, dinners, private viewings.
- Monthly: test AI-assistant answers for target questions; fix gaps.
- Own the brand narrative.
- Maintain brand prestige. Maintain all platform profiles.




- Know what not to do to preserve brand perception (e.g. Meta boosted posts/reels).
- Turn every launch, event and gesture into a story others want to tell.

Excluded
- No ad spend, ROAS, funnels, media buying. Paid: brand-name search only.

Requirements
- 3+ yrs digital PR / press relations / organic growth.
- Existing relationships with press and editors.
- Portfolio of coverage earned without paying.

Salary: ₹45,000 per month, heavily negotiable. CV and coverage portfolio to [email protected] or WhatsApp +91 (phone hidden).

Pay: From ₹45,000.00 per month

Work Location: In person

📌 Digital PR Lead (Chandigarh)
🏢 AmarSons Trading Private
📍 Chandigarh