Remote | India or International | Must Work U.S. Pacific Time Hours

One of our clients, a California-based company that designs and sells LED lighting solutions for warehouses, distribution centers, manufacturing facilities, and large retail environments is looking to add a Sales and Marketing specialist to their team. The company is an early-stage, growth-focused business backed by an accomplished inventor and entrepreneur with over 150 U.S. patents.

They are looking for a highly capable, hands-on marketing leader to build and execute outbound lead generation programs that generate qualified business opportunities. This is not a strategy-only position. The successful candidate will personally own email outreach and lead generation while also driving broader online marketing initiatives including LinkedIn, landing pages, website content, and management of external freelancers.

The role reports directly to the CEO and offers significant opportunity to make an impact in a growing company.

Key Responsibilities

Email Marketing & Outbound Lead Generation

- Plan, build, launch, and optimize B2B cold email campaigns.
- Own email deliverability, including domain setup, inbox management, warm-up processes, and list hygiene.
- Monitor campaign performance and continuously improve reply rates, meeting rates, and conversion rates.
- Manage outreach platforms such as Lemlist or similar tools.

Prospect Research & Data

- Build and maintain targeted prospect lists using Apollo, LinkedIn Sales Navigator, and other research tools.
- Verify contact information and maintain high data quality standards.
- Develop audience segmentation strategies for different buyer personas.

LinkedIn Marketing





- Develop and manage company and executive LinkedIn content.
- Coordinate LinkedIn outreach campaigns alongside email programs.
- Support brand awareness and thought leadership initiatives.

Website & Landing Pages

- Identify opportunities to improve the company website and landing pages.
- Create content directly or manage freelancers and agencies who develop it.
- Lead projects from concept through launch.
- Ensure messaging aligns with customer needs and business objectives.

Vendor & Freelancer Management

- Source and manage freelancers, agencies, and specialists as needed.
- Establish cost-effective processes for areas outside your core expertise.
- Maintain high standards for quality, responsiveness, and execution.

Performance Reporting

- Provide regular reports on campaign performance, lead generation activity, meetings booked, and pipeline contribution.
- Recommend improvements based on data and results.

Required Qualifications

- 5+ years of experience in B2B digital marketing, outbound marketing, lead generation, or growth marketing.
- Demonstrated success generating leads through outbound email campaigns targeting U.S. businesses.
- Hands-on experience with Lemlist, Instantly, Smartlead, Reply.io, or similar outbound platforms.
- Experience using Apollo, LinkedIn Sales Navigator, or equivalent prospecting tools.




- Strong understanding of email deliverability best practices.
- Excellent written and verbal English communication skills.
- Experience managing website, landing page, or digital content projects.
- Ability to work independently in a fast-paced startup environment.
- Availability during California (Pacific Time) business hours

Preferred

- Experience in lighting, industrial products, energy efficiency, construction, or other technical B2B industries.
- Experience selling to facility managers, contractors, distributors, warehouses, retailers, or energy service companies.
- Experience working directly with founders or startup leadership teams.

What Success Looks Like Within the first 30-60 days, you will:

- Develop a strong understanding of the company's products, customers, and sales process.
- Audit and optimize the outbound infrastructure.
- Launch multiple targeted outreach campaigns.
- Establish a repeatable prospecting and lead generation process.
- Implement a consistent LinkedIn content strategy.
- Present a roadmap for website and landing page improvements.
- Generate qualified sales conversations and pipeline opportunities.

Compensation

- Competitive base salary.
- Performance-based bonus tied to qualified opportunities and business generated.
- Equity chance for exceptional performers.
- Long-term growth potential within the organization.

How To Apply

Please send

- Resume/CV
- Brief summary of your B2B outbound marketing experience
- Example of a successful email campaign you personally managed, including audience, approach, and results
- Salary expectations
- Confirmation that you can work California (Pacific Time) business hours

📌 Digital Marketing Specialist (India)
🏢 SciTech Solutions
📍 India