Digital Marketing Specialist (Ahmedabad)

Digital Marketing Specialist (Ahmedabad)

04 Oct
|
TechCredible IT Solutions Private
|
Ahmedabad

04 Oct

TechCredible IT Solutions Private

Ahmedabad

About Us

Techcredible is a technology-driven company focused on building innovative software, SaaS, mobile applications, and AI-powered solutions for modern businesses.

Our product ecosystem includes

? CredibleHR – A up-to-date HRMS platform designed to simplify HR operations, including employee management, attendance, payroll, compliance, leave management, and more.

? BioFRQ – A Face Recognition API platform providing powerful APIs for face matching, face search, liveness detection, age, gender, and emotion detection.

At Techcredible, we believe in innovation, ownership, continuous learning, and building real-world technology products . You'll get the opportunity to work on products used to solve practical business problems while growing your technical and professional skills.

Key Responsibilities

1. Paid Advertising (Primary Focus – Meta & Google Ads):

- Set up, monitor, and optimize end-to-end paid campaigns on Meta Ads Manager and Google Ads .
- Conduct continuous audience targeting, keyword research, A/B testing (ad copy, creative, landing pages), and bid management.
- Track critical performance metrics: CTR, CPC, CPA, CPL, ROAS, and conversion rates.
- Collaborate on ad creatives, copy hooks, and visual concepts to drive high click-through and conversion rates.

2. SEO & Website Optimization:

- Perform keyword research, on-page optimization, and technical audits to improve organic search rankings.
- Monitor website traffic, rankings, and user behavior via Google Analytics (GA4) and Google Search Console .

3.



Social Media Management:

- Plan and maintain monthly content calendars across key platforms (LinkedIn, Instagram, Facebook).
- Assist with community engagement, profile optimization, and brand presence.

4. Reporting & Analysis:

- Build weekly/monthly performance dashboards detailing lead generation, ad spend efficiency, and channel attribution.
- Share actionable insights and recommendations to scale winning campaigns and eliminate wasted spend.

Requirements & Qualifications
- Experience: 1–2 years of proven, hands-on experience managing paid advertising budgets on Meta & Google.
- Technical Skills: Proficiency with Meta Ads Manager , Google Ads , GA4 , and Google Tag Manager (basic pixel/event tracking).
- Practical understanding of On-Page SEO principles and basic SEO tools.
- Familiarity with social media management and scheduling tools.
- Analytical Mindset: Comfortable working with numbers, attribution models, and conversion funnel optimization.
- Communication: Clear written and verbal communication skills for ad copywriting and internal reporting.

What We Offer
- Competitive salary package based on experience.
- Real ownership over ad budgets, strategy, and testing new acquisition channels.
- Fast-paced, growth-oriented work workplace with room for rapid career progression.
- Flexible working hours
- 5 days working
- Work Life balance

? Join Techcredible and be part of a team building the next generation of technology products.

📌 Digital Marketing Specialist (Ahmedabad)
🏢 TechCredible IT Solutions Private
📍 Ahmedabad

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