Job Summary

We are looking for a creative and results-oriented Digital Marketing Specialist to develop and execute digital marketing strategies that increase brand awareness, website traffic, customer engagement, and lead generation.

The ideal candidate should have hands-on experience with social media marketing, paid advertising, SEO, content marketing, and digital analytics.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with business objectives.
- Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Create and manage social media content calendars and campaigns.
- Plan, execute, and optimize paid advertising campaigns using Meta Ads and Google Ads.
- Monitor campaign performance, analyze results, and recommend improvements.
- Conduct keyword research and implement basic SEO strategies to improve organic visibility.
- Manage website content, landing pages, blogs, and other digital marketing assets.
- Develop and execute email marketing campaigns when required.
- Research competitors, market trends, and target audiences to identify new opportunities.
- Track important marketing metrics such as traffic, engagement, leads, conversions, CPC, CTR, and ROI.
- Prepare regular digital marketing performance reports.
- Coordinate with designers, content writers, sales teams, and other departments to execute campaigns.
- Stay updated with the latest digital marketing trends, tools, algorithms, and advertising platforms.
- Design engaging creatives for social media, advertisements, websites, email campaigns, presentations, brochures, and other marketing materials.
- Develop graphics, banners,



promotional materials, infographics, and other visual assets in line with brand guidelines.

Required Skills
- Strong understanding of digital marketing and social media marketing.
- Hands-on knowledge of Google Ads and Meta Ads.
- Basic to intermediate knowledge of SEO and Google Analytics/GA4.
- Good understanding of content marketing and social media strategy.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines.
- Creative mindset with a robust understanding of online audience behavior.
- Proficiency in tools such as Adobe Photoshop, Illustrator, Canva, Figma, or similar design software.
- Experience creating social media posts, advertisements, reels, banners, and marketing creatives.

Qualifications & Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in digital marketing or a similar role.
- Experience managing social media accounts and digital advertising campaigns.
- Google Ads, Meta, SEO, or other relevant certifications are an advantage.
- Basic knowledge of video editing and motion graphics is an advantage.
- A portfolio showcasing graphic design and digital marketing work is preferred.

Key Performance Indicators (KPIs)
- Website traffic and organic growth
- Social media reach and engagement
- Lead generation and conversion rates
- Paid advertising performance and ROI
- Cost per lead/acquisition
- Search engine rankings
- Overall digital brand visibility

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits

- Flexible schedule
- Paid sick time

Work Location: In person

📌 Digital Marketing Specialist (Ahmedabad)
🏢 JB Realcon
📍 Ahmedabad