Company Name : Willow Commerce

Role : Digital Marketing Specialist Experience: 5+ Years

Location: Thaltej - Ahmedabad

Employment Type: Full Time

Company Description:

Willow Commerce USA offers a cutting-edge SaaS-based product designed to streamline ecommerce fulfillment processes. Our platform is an all-in-one solution aimed at optimizing ecommerce operations, from order processing to shipping and inventory management. By providing a seamless,easy-to-use system, Willow empowers business owners to efficiently manage their ecommerce fulfillment tasks.

We embody the philosophy of Share, Save, and Give Back, fostering collaboration and philanthropy within the business community. Join us and experience how Willow can revolutionize your ecommerce fulfillment processes and propel your business forward.

Website: willowcommerce.ai

About the Role :

We are looking for a Digital Marketing Specialist with 5+ years of experience to manage and grow our digital marketing activities across India, the US, and global markets.

The candidate will be responsible for planning, executing, monitoring, and optimizing digital campaigns across Google Ads, Facebook, Instagram, LinkedIn, and Affiliate Marketing to generate quality leads, increase conversions, and support business growth.

Key Responsibilities:

- Plan and manage digital marketing campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads and Affiliate Marketing.
- Create, launch, monitor, and optimize paid advertising campaigns based on business goals.
- Manage advertising budgets and ensure effective use of marketing spend.
- Develop and manage Affiliate Marketing campaigns, including identifying affiliates, coordinating campaigns, tracking results, and improving performance.
- Conduct keyword research, audience research, and competitor analysis for marketing campaigns.




- Monitor campaign performance and optimize important metrics such as CPC, CTR, CPL, CPA, conversion rate, CAC, and ROAS.
- Create and manage UTM tracking, pixels, conversion tracking, and campaign tracking links.
- Monitor website and landing page performance and suggest improvements to increase conversions.
- Prepare regular campaign performance reports and share insights with the management team.
- Analyze campaign data and make data-driven decisions to improve marketing performance.
- Work with the Sales, Content, Design, and Product teams to plan and execute marketing campaigns.
- Support email marketing, lead nurturing, remarketing, and retargeting campaigns.
- Create and coordinate ad copies, creatives, and marketing content as required.
- Stay updated with the latest digital marketing trends, advertising platforms, and industry best practices.
- Support current product launches, promotional campaigns, and other marketing activities.

Required Skills & Experience:

- 5+ years of experience in Digital Marketing / Performance Marketing.
- Hands-on experience with Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Practical experience in Affiliate Marketing.
- Positive knowledge of PPC, paid social media, lead generation, remarketing, and retargeting.
- Experience in managing and optimizing digital marketing budgets.
- Good understanding of Google Analytics, Google Tag Manager, UTM tracking and conversion tracking.
- Strong knowledge of digital marketing performance metrics such as CPC, CPM, CTR, CPL, CPA, CAC, ROAS,



and ROI.
- Good analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to create effective ad copies and understand marketing content requirements.
- Experience in B2B, SaaS, e-commerce, or technology companies will be an added advantage.
- Basic knowledge of SEO, Email Marketing, Canva/Figma, and Landing Page Optimization will be an advantage.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Relevant certifications in Google Ads, Meta Ads, LinkedIn, or Digital Marketing will be an advantage.

What We Expect:

- Ability to independently manage digital marketing campaigns.
- Strong ownership and responsibility for campaign performance.
- Result-oriented and data-driven approach.
- Good time management and ability to handle multiple campaigns.
- Ability to work effectively with different teams.
- Willingness to learn and adapt to new digital marketing tools and trends.

Perks & Benefits:

- Competitive salary based on experience and skills.
- Opportunity to manage and take ownership of digital marketing campaigns and budgets.
- Learning and professional development opportunities.
- Collaborative and growth-oriented work environment.
- Opportunity to work on India, US, and global marketing campaigns.

Pay: From ₹20,000.00 per month

Application Question(s)

- What is your total experience in Digital Marketing Specialist ?
- Are you having experience in Affiliate Marketing? If Yes, then how much experience do you have?
- Are you having experience in digital marketing campaigns ? If Yes, then how much experience do you have?
- What is your CTC ?
- What is your ECTC?
- What is your Notice Period ?
- What is your Current location ?

Work Location: In person

📌 Digital Marketing Specialist (Thaltej)
🏢 Willow Commerce
📍 Thaltej