We are looking for an experienced and hands-on Digital Marketing Manager with 2+ years of experience in Healthcare Digital Marketing, Performance Marketing and Lead Generation.
The ideal candidate should have practical experience managing Google Ads, Meta Ads (Facebook & Instagram), SEO, remarketing and conversion tracking, with a solid focus on generating high-quality healthcare leads and patient enquiries.
This is a hands-on performance marketing role, not a purely social media or content marketing position.
Key Responsibilities
- Plan and execute digital marketing strategies specifically for healthcare services.
- Manage Google Search, Display and Remarketing campaigns.
- Plan and optimize Meta Ads campaigns across Facebook and Instagram.
- Generate high-quality leads for healthcare services, consultations and appointments.
- Monitor and optimize CPL, CPA, CTR, CPC.
- Develop and optimize healthcare marketing funnels from advertisement to appointment.
- Conduct keyword research and identify high-intent healthcare search terms.
- Create and manage remarketing/retargeting campaigns.
- Analyze campaign performance and identify underperforming campaigns.
- Optimize campaign budgets, audiences, keywords, creatives and ad copies.
- Manage basic SEO, on-page SEO and Google Search Console activities.
- Develop ideas for healthcare-related ads, reels, videos and promotional campaigns.
- Prepare weekly and monthly performance reports.
- Stay updated with healthcare digital marketing trends and advertising opportunities.
Must-Have Skills
Paid Advertising
- Google Ads
- Google Search Ads
- Meta Ads
- Facebook Ads
- Instagram Ads
- Lead Generation Campaigns
- Remarketing / Retargeting
Analytics & Tracking
- Google Analytics 4 (GA4)
- Meta Pixel
- Conversion Tracking
- UTM Tracking
- Google Search Console
- Campaign Reporting & Analytics
SEO & Content
- Keyword Research
- Competitor Analysis
- On-Page SEO
- Basic Technical SEO
- Social Media Marketing
- Content Marketing
Candidate Profile We are looking for someone who:
- Has 2+ years of hands-on Digital Marketing / Performance Marketing experience.
- Has independently managed Google Ads and Meta Ads campaigns.
- Has practical experience with lead generation and conversion campaigns.
- Can analyze campaign data and take corrective action independently.
- Can manage digital marketing budgets responsibly.
- Has good communication and coordination skills.
- Is comfortable working from our Dwarka Mor, New Delhi location.
Work Location
- Dwarka Mor, New Delhi
- Candidates who are already located in West Delhi / Dwarka / Janakpuri / Uttam Nagar / Najafgarh / Vikaspuri / nearby areas and can conveniently commute to Dwarka Mor will be preferred.
*Important Please Apply Only If You Match the Requirements We are specifically looking for candidates with:
- 2+ years of experience + Healthcare Digital Marketing + Google Ads + Meta Ads + Lead Generation
- Female candidates preferred.
📌 Digital Marketing Manager (New Delhi)
🏢 Naukri e-Hire
📍 New Delhi
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