Jadeblue Lifestyle India Limited is a retail apparel company focused on bringing stylish, quality fashion to customers across India. We are looking for a creative, data-driven Digital Marketing Manager to grow our brand online, drive traffic to our stores and e-commerce channels, and turn followers into loyal customers.

Role Overview

You will lead our digital marketing strategy across search, social, email, influencer, and marketplace channels. You'll plan seasonal and festive campaigns, manage ad budgets, and work closely with merchandising, design, and sales teams to boost online sales, footfall, and brand visibility.

Key Responsibilities

- Plan and execute digital campaigns aligned with fashion seasons, new collections, festivals, and sale events
- Manage paid advertising on Google Ads, Meta (Facebook/Instagram), and marketplaces to maximize ROAS
- Drive growth of our website and e-commerce store through SEO, product listing optimization, and conversion improvements
- Build and manage our social media presence, including content calendars, reels, and brand storytelling
- Identify and manage influencer, creator, and affiliate partnerships
- Run email, WhatsApp, and SMS marketing campaigns for promotions, retention, and repeat purchases
- Run local and geo-targeted campaigns to drive footfall to our retail stores
- Track and report on KPIs such as traffic, CTR, CPA, conversion rate, AOV, and ROAS using GA4 and other analytics tools
- Coordinate with design, photography, and content teams for product shoots, creatives, and catalogues




- Monitor fashion trends, competitor activity, and customer behavior to refine strategy
- Manage digital agencies, freelancers, and junior team members

Requirements
- Bachelor's degree in Marketing, Business, Mass Communication, or a related field
- [3–6] years of digital marketing experience, preferably in apparel, fashion, or retail
- Proven experience running performance campaigns on Google and Meta platforms
- Working knowledge of GA4, SEO tools, and e-commerce platforms (Shopify, WooCommerce, Magento, or similar)
- Experience with email/WhatsApp marketing and CRM tools
- Strong analytical skills with a good eye for visual content and brand aesthetics
- Excellent communication, planning, and team management skills

Preferred Qualifications
- MBA or certifications in digital marketing (Google, Meta Blueprint, HubSpot)
- Experience with Amazon, Myntra, Flipkart, or other fashion marketplaces
- Experience with influencer marketing and social commerce
- Basic knowledge of video and design tools such as Canva or Adobe

What We Offer
- Competitive salary based on experience
- Growth opportunities in a quick-moving fashion retail environment

How to Apply Click Apply Now and submit your resume. Please include links to campaigns, social accounts, or portfolios you've managed, along with results achieved.

Jadeblue Lifestyle India Limited is an equal opportunity employer.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Ahmedabad)
🏢 Jade Blue Lifestyle India
📍 Ahmedabad