Experience 2-5 years of experience in Digital Marketing

Experience in healthcare, hospitals, clinics, wellness, medical tourism, or related industries will be an advantage.

Key Responsibilities

1. Lead Generation & Performance Marketing

- Plan and execute digital campaigns for patient lead generation.
- Generate qualified leads through Meta Ads, Google Ads, YouTube Ads, and other relevant platforms.
- Create, monitor, and optimize campaigns based on CPL, conversion rate, lead quality, and ROI.
- Develop strategies for patient acquisition and enquiry-to-consultation conversion.
- Coordinate with the counselling/sales team to track and improve lead conversions.
- Maintain regular reports on leads, campaign performance, cost per lead, and conversions.
- Identify new digital channels and opportunities for lead generation.

2. Meta Advertising

- Plan, create, launch, and manage Facebook and Instagram advertising campaigns.
- Develop different campaigns for awareness, engagement, lead generation, retargeting, and conversions.
- Create appropriate audience segments, including location-based, interest-based, lookalike, and remarketing audiences.
- Conduct A/B testing of creatives, copy, audiences, and campaign formats.
- Monitor campaign budgets and optimize ad spend.
- Regularly analyze campaign performance and make data-driven improvements.

3. Google Ads & Search Marketing

- Manage Google Search, Display, YouTube, and other relevant Google campaigns.
- Conduct keyword research and identify high-intent search opportunities.
- Create and optimize ad copies and landing-page campaigns.
- Monitor search terms, CPC, CTR, conversions, and campaign performance.
- Work on remarketing campaigns and conversion optimization.

4. Social Media Management

- Manage Client's social media presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Develop monthly content calendars.
- Plan content around:
- Patient education
- Doctor expertise
- Treatments and procedures
- Hospital facilities
- Patient experiences
- Healthcare awareness
- Wellness and preventive healthcare
- Events and medical camps
- Reels and short-form videos
- Monitor social media trends and identify content opportunities.
- Track engagement, reach, followers, views, and conversions.

5. Video Editing & Content Creation

- Create and edit Instagram Reels, YouTube Shorts, promotional videos, doctor videos, patient education videos, and advertisements.
- Shoot basic videos using a smartphone/camera when required.
- Edit videos using tools such as CapCut, Canva, Premiere Pro, DaVinci Resolve, or similar software.
- Add captions, subtitles, transitions, voiceovers, music, graphics, and appropriate branding.
- Create short-form video creatives specifically designed for paid advertising.
- Repurpose long-form content into reels, shorts, posts, and other formats.
- Keep up with trending reel formats, hooks, sounds, and visual styles.

6. Creative & Ad Generation

- Develop creative concepts for digital advertisements.
- Create static posts, carousels, banners, reels,



promotional creatives, and campaign-specific content.
- Write compelling ad copies, headlines, captions, CTAs, and video scripts.
- Work closely with the medical and counselling teams to ensure content is factually appropriate.
- Continuously test new creative formats to improve campaign performance.
- Maintain consistent Client branding across all digital platforms.

7. Website & SEO

- Manage and regularly update website content.
- Work on on-page and off-page SEO.
- Conduct keyword research and competitor analysis.
- Optimize website pages, blogs, headings, meta titles, descriptions, and internal linking.
- Coordinate with developers for technical SEO requirements.
- Plan and publish healthcare-related blogs and educational content.
- Monitor website traffic, rankings, user behaviour, and conversions through analytics tools.

8. Content Marketing

- Develop a monthly content strategy aligned with Client's business and healthcare objectives.
- Research healthcare topics and develop educational content.
- Create blogs, articles, social media posts, infographics, videos, and campaign materials.
- Develop content specifically for different patient segments and treatment areas.
- Coordinate with doctors and medical professionals for expert-led content.

9. YouTube Management

- Manage Client's YouTube channel.
- Plan and execute long-form and short-form video content.
- Create video titles, descriptions, thumbnails, tags, and CTAs.
- Optimize videos for YouTube search.
- Track views, watch time, engagement, subscribers, and traffic sources.
- Repurpose YouTube content across Instagram, Facebook, and other platforms.

10. Analytics & Reporting

- Track digital marketing performance on a daily/weekly/monthly basis.
- Prepare campaign performance reports.
- Monitor:
- Leads generated
- Cost per lead
- Lead quality
- Conversion rate
- Ad spend
- ROI/ROAS
- Website traffic
- Social media engagement
- Video performance
- Identify areas for improvement and recommend corrective actions.
- Maintain proper tracking of campaigns and lead sources.

11. CRM & Lead Tracking

- Coordinate with the internal team to maintain accurate lead records.
- Track the complete digital lead journey from ad enquiry counselling consultation treatment.
- Identify drop-off points and suggest strategies to improve conversion.
- Ensure timely follow-up and proper campaign attribution.

12. Healthcare & Brand Marketing

- Develop digital campaigns for:
- Regenerative medicine
- Wellness programs
- Preventive healthcare
- Medical camps
- Doctor consultations
- Healthcare awareness campaigns
- International patient/medical tourism initiatives
- Hospital events and partnerships




- Maintain a professional and trustworthy healthcare brand image.
- Ensure digital content and advertising follow applicable healthcare advertising, platform, and regulatory requirements.

13. Competitor & Market Research

- Regularly monitor competitor hospitals, clinics, healthcare brands, and digital campaigns.
- Analyze competitor content, advertising strategies, offers, keywords, and social media activity.
- Identify emerging trends in healthcare digital marketing.
- Recommend new campaign ideas and growth opportunities.

14. Offline + Digital Campaign Support

- Support digital promotion of:
- Medical camps
- CME programs
- Webinars
- Doctor events
- Awareness campaigns
- Hospital events
- Partnerships and collaborations
- Create posters, invitations, social media creatives, event videos, and promotional campaigns.

Required Skills

- Strong understanding of Digital Marketing
- Meta Ads/Facebook Ads
- Google Ads
- Lead generation
- Social media marketing
- SEO
- Content marketing
- Video editing
- Canva
- CapCut/Premiere Pro or similar editing software
- Copywriting
- Basic graphic design
- Google Analytics
- Google Search Console
- Campaign analytics and reporting
- Social media analytics
- Basic understanding of landing pages and conversion optimization
- Good communication and coordination skills
- Strong creative thinking

Preferred Skills

- Experience in healthcare/hospital marketing
- Experience with medical or wellness brands
- Knowledge of YouTube marketing
- Knowledge of WordPress or other CMS platforms
- Basic understanding of HTML/CSS
- Experience with CRM/lead management systems
- Experience with AI tools for content and creative generation
- Photography/videography skills
- Experience managing influencer/creator collaborations

Ideal CandidateWe are looking for someone who is:

- Creative + analytical
- Comfortable working independently
- Strong in both organic and paid marketing
- Able to create content as well as manage advertising campaigns
- Comfortable shooting and editing short-form videos
- Data-driven and focused on measurable results
- Able to manage multiple campaigns simultaneously
- Interested in healthcare and medical marketing
- Proactive in identifying current growth opportunities
- Comfortable coordinating with doctors, counsellors, management, and external vendors

Key Performance Indicators (KPIs)Performance will be evaluated based on:

- Quality and quantity of leads generated
- Cost per qualified lead
- Lead-to-consultation conversion
- Campaign ROI/ROAS
- Website traffic and conversions
- Social media growth and engagement
- Video views and watch time
- SEO growth and organic traffic
- Content output and quality
- Campaign execution and turnaround time
- Overall contribution to digital patient acquisition

Education: Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Media, or a related field preferred .Relevant certifications in Google Ads, Meta Ads, SEO, Analytics, or Digital Marketing will be an advantage.

📌 Digital Marketing Specialist (Bengaluru)
🏢 Dew Software
📍 Bengaluru