Digital Marketing Specialist – Remote

Company: Extadia

Location: Remote / Work from Home

Employment Type: Full-time

Experience: 2–5 years

Industry: PropTech / PG Accommodation Marketplace

Target Market: Working Professionals & Students

Primary Geography: Hinjewadi, Pune

About Extadia

Extadia is a digital marketplace that helps working professionals and students search, compare and book PG accommodations.

Extadia is currently focused on the Hinjewadi, Pune market and is rapidly expanding its PG inventory across Hinjewadi and surrounding areas.

We are looking for a highly energetic, hands-on Digital Marketing Specialist who can help us rapidly build awareness, website traffic, customer enquiries and bookings.

This is an opportunity to join an early-stage business where your work will have a direct and measurable impact on growth.

Role Objective The primary objective of this role is to penetrate the potential customer base rapidly and cost-effectively and make Extadia a well-known platform for people looking for PG accommodation in Hinjewadi.

You will be responsible for building and executing digital marketing initiatives across:

- SEO
- Google Search
- Social Media
- Content Marketing
- Local/Geo Marketing
- WhatsApp Marketing
- Performance Marketing
- Lead Generation
- Retargeting
- Online reputation and brand awareness

The person should think like a growth marketer, not just an SEO or social-media executive.

Key Responsibilities1. SEO & Organic Growth

- Develop and execute an SEO strategy for Extadia.
- Improve rankings for keywords such as:
- PG in Hinjewadi
- PG near Hinjewadi Phase 1
- PG near Rajiv Gandhi Infotech Park
- PG near Wipro Hinjewadi
- PG for working professionals in Hinjewadi
- PG near Infosys / TCS / Tech Mahindra / Cognizant etc.
- Identify high-volume and high-intent keywords.
- Develop location-based SEO pages for different areas of Hinjewadi.
- Optimize existing website pages for SEO.
- Work with the technology/content team on technical SEO.
- Build backlinks and local citations.
- Monitor Google Search Console, Google Analytics and keyword rankings.
- Identify opportunities to increase organic traffic and enquiries.

2. Local & Hyperlocal Marketing

Create campaigns around specific IT parks, companies, colleges and residential/PG clusters.

- Social Media Marketing

Build Extadia's presence on

- Instagram
- Facebook
- YouTube
- LinkedIn
- Google Business Profile
- Other relevant platforms

Create and manage:
- Reels
- Short videos
- PG discovery content
- Area guides
- "PG near me" content
- Comparison content
- Tenant tips
- Moving-to-Hinjewadi content
- PG owner/tenant stories
- Offers and campaigns

The objective is not simply to increase followers, but to generate enquiries and website visits.

- Performance Marketing

Plan, execute and optimize paid campaigns using platforms such as:





- Google Ads
- Meta Ads
- Instagram Ads
- YouTube Ads

Develop campaigns targeted at people searching for PG accommodation or planning to move to Hinjewadi.

You will be responsible for:

- Campaign creation
- Audience targeting
- Ad copy
- Creative briefs
- Landing pages
- Conversion tracking
- Retargeting
- A/B testing
- Cost-per-lead optimization
- Campaign ROI analysis

5. Content Marketing

Develop a continuous content pipeline around the PG search journey.

Examples

- "10 best PG areas in Hinjewadi"
- "PG near Wipro Phase 2"
- "Best PGs for working professionals in Hinjewadi"
- "What should you check before taking a PG?"
- "Single vs double sharing PG"
- "PG vs hostel"
- "Cost of living in Hinjewadi"
- "How to find a PG in Hinjewadi"
- "Best areas to stay near Hinjewadi IT Park"

Coordinate with the Extadia team to convert available PG inventory into useful digital content.
- Lead & Customer Acquisition

Develop digital campaigns that generate:

- Website visitors
- PG enquiries
- Phone calls
- WhatsApp enquiries
- Registration/sign-ups
- Shortlisted PGs
- Booking enquiries
- Actual bookings

Track the complete customer funnel from ad/search → website → enquiry → PG shortlist → booking.

- WhatsApp & CRM Marketing

Develop campaigns to engage users who have already interacted with Extadia.

Examples

- New PG alerts
- PG availability alerts
- Area-specific PG recommendations
- Follow-up messages
- Retargeting campaigns
- Offers/promotions
- Abandoned enquiry follow-ups

Work with the technology/customer-service team to improve conversion.
- Competitor & Market Intelligence

Regularly monitor competitors and the online PG market.

Track

- Competitor websites
- SEO rankings
- Keywords
- Advertising strategies
- Social media campaigns
- Offers
- Pricing communication
- Customer acquisition methods

Identify opportunities where Extadia can acquire customers at lower cost.

Key Performance Indicators (KPIs)

The candidate will be measured primarily on business outcomes, not just activities.

Important KPIs include

- Organic website traffic
- Non-branded Google traffic
- Keyword rankings
- Website enquiries
- Phone/WhatsApp enquiries
- Cost per lead
- Customer acquisition cost
- Website conversion rate
- PG booking enquiries
- Confirmed bookings generated through digital channels
- Social media engagement
- Retargeting conversion
- Local search visibility





The candidate should maintain a weekly Digital Marketing Dashboard showing:

Spend → Traffic → Leads → Enquiries → Bookings → Cost per Acquisition

Ideal Candidate

We are looking for someone who is:

- Highly hands-on
- Data-driven
- Entrepreneurial
- Creative
- Fast-moving
- Comfortable working independently
- Robust in SEO
- Strong in Google Ads and Meta Ads
- Good at content creation
- Valuable at understanding customer behaviour
- Comfortable with analytics
- Interested in startup environments

You should be someone who can say:

"Give me the objective and budget; I will figure out how to reach the customer."

rather than someone who needs detailed instructions for every activity.

Required SkillsEssential

- SEO
- Google Analytics / GA4
- Google Search Console
- Google Ads
- Meta Ads
- Keyword research
- Content marketing
- Social media marketing
- Lead generation
- Conversion optimization
- Google Business Profile / Local SEO
- Basic Canva or equivalent design tools
- Excel / Google Sheets

Preferred
- Experience with a marketplace, PropTech, real estate, travel, hospitality or accommodation business
- Experience with startup/growth marketing
- WhatsApp marketing
- CRM campaigns
- YouTube marketing
- Basic WordPress/HTML understanding
- Experience with AI tools for content and marketing
- Experience with marketing automation

Experience

2–5 years of relevant experience

Candidates with less experience but demonstrated success in generating traffic/leads/bookings may also be considered.

Freshers with exceptional digital marketing skills and demonstrated results may be considered for an internship/junior position.

Working Model

Remote / Work From Home The candidate should be available for regular interaction with the Extadia team during business hours and participate in online review meetings.

Occasional visits to Pune/Hinjewadi may be required for campaigns, market research or team activities.

What You Will Get

- Opportunity to work directly with the Founder
- High degree of ownership
- Opportunity to build the digital marketing engine of an early-stage startup
- Exposure to SEO, performance marketing, marketplace growth and customer acquisition
- Freedom to experiment with new growth ideas
- Performance-linked growth opportunities

How to Apply

Please share

- Updated CV
- Examples of digital campaigns handled
- SEO/Google ranking achievements, if any
- Google Ads/Meta Ads experience
- Monthly advertising budgets handled
- Examples of websites/social media accounts you have worked on
- Measurable results achieved – traffic, leads, conversions, CAC, etc.
- Expected salary

Important: Candidates should highlight actual measurable results rather than only listing tools and responsibilities.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: Remote

📌 Digital Marketing Specialist (India)
🏢 Extadia
📍 India