Vargottam is a healthcare education platform focused on empowering healthcare professionals through industry-relevant courses, practical learning and career-focused education.

We are looking for a Digital Marketing Manager who can take ownership of our digital growth initiatives and build a robust online presence while driving qualified leads and learner acquisition.

Key ResponsibilitiesPerformance Marketing

- Plan, execute and optimize campaigns across Google Ads, Meta Ads and other relevant digital platforms.
- Drive qualified leads and course enquiries while maintaining efficient CAC and CPL.
- Manage campaign budgets, audience targeting, creatives, landing pages and conversion funnels.
- Continuously test and optimize campaigns based on performance data.

SEO & Website Growth

- Develop and execute SEO strategies to improve organic visibility and rankings.
- Conduct keyword research, competitor analysis and on-page SEO.
- Work on technical and content SEO initiatives in collaboration with content/web teams.
- Monitor website traffic, rankings, conversions and other SEO KPIs.

Social Media & Content

- Develop and execute social media strategies across LinkedIn, Instagram, Facebook and other relevant platforms.
- Plan content calendars and work with designers/content creators to develop engaging content.
- Build Vargottam’s brand presence among healthcare professionals, students and other relevant audiences.
- Identify trends and opportunities for organic growth.

Lead Generation & Marketing Funnels

- Build and optimize digital lead-generation funnels for healthcare education programs.
- Work on landing pages,



lead forms, remarketing and conversion optimization.
- Coordinate with the admissions/sales team to improve lead quality and conversion.
- Track the complete journey from acquisition to enquiry and enrolment.

Analytics & Reporting

- Use Google Analytics 4, Google Ads, Meta Ads and other analytics tools to measure campaign performance.
- Create regular performance reports and dashboards.
- Analyze metrics such as CPL, CAC, CTR, conversion rate, ROAS, traffic and lead-to-enrolment conversion.
- Translate data into actionable marketing strategies.

What we are looking for
- 3+ years of experience in Digital Marketing, preferably in EdTech, Healthcare, Education, D2C or other lead-generation businesses.
- Hands-on experience with Google Ads and Meta Ads.
- Good understanding of SEO, social media marketing, content marketing and conversion funnels.
- Experience with Google Analytics 4 and Google Search Console.
- Strong understanding of digital marketing metrics and performance optimization.
- Ability to independently plan, execute, analyze and optimize campaigns.
- Strong communication, analytical and problem-solving skills.
- Experience working with creative, content and sales teams.

Good to Have
- Experience in healthcare, medical education, EdTech or high-consideration lead generation.
- Experience with CRM, marketing automation or WhatsApp marketing platforms such as WATI, Interakt or similar tools.
- Basic understanding of landing-page optimization and CRO.
- Experience using AI tools for content, research, campaign optimization and marketing workflows.

📌 Digital Marketing Manager / AM (Bengaluru)
🏢 Vargottam
📍 Bengaluru