The ideal candidate will possess hands-on experience across search engines (Google,Yahoo), social platforms (Meta, Instagram, YouTube, LinkedIn, X/Twitter), and display networks

, managing high-budget campaigns and leading a digital team to achieve aggressive growth metrics.

Key Responsibilities:

- 1.

Search Engine

Optimization (SEO):

Lead the on-page, off-page, and technical SEO strategies for multiple websites and landing pages.

- Conduct in-depth keyword research, competitor analysis, backlink audits, and content gap identification.

- Collaborate with the content and web development teams to optimize site structure, page speed, and Core Web Vitals.

- Monitor and improve rankings, organic traffic, and domain authority using tools like

Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog

, etc.

- 2. Pay-Per-Click Advertising (PPC) / Search Engine Marketing (SEM):

Strategize and manage high-performance paid ad campaigns on:

- Google Ads

(Search, Display, Shopping, Discovery, Performance Max)

- Bing Ads / Microsoft Advertising

- Yahoo Gemini

- Optimize ad copies, keyword bidding strategies, audience segmentation, and negative keyword filtration to reduce CPA and boost conversions.

- Track and improve KPIs like CTR, Quality Score, Conversion Rate, and ROAS.

- 3.

Social Media

Marketing (SMM) &

- Optimization (SMO):

Design and manage result-oriented ad campaigns across:

- Meta (Facebook &

- Instagram Ads Manager)

- YouTube Ads (TrueView, Bumper, In-Stream, Masthead)

- LinkedIn Ads (Sponsored Content, InMail, Lead Gen)

- Twitter/X Ads

- Pinterest Ads

- Drive brand awareness, engagement, traffic, and leads through detailed audience targeting, funnel-based creatives, and retargeting strategies.

- Manage brand pages, social calendars, influencer tie-ups, and community engagement for organic growth.

- 4. Team Leadership &

- Project Management:

Lead a team of SEO analysts, paid media specialists, content creators, and graphic designers.

- Develop and assign project roadmaps, monitor KPIs,



and ensure timely delivery of campaigns with maximum efficiency.

- Train, mentor, and upskill team members to keep up with algorithm and ad platform updates.

- 5. Reporting &

- Analytics:

Create in-depth weekly/monthly performance reports and dashboards using

Google Analytics 4 (GA4), Google Looker Studio, Tag Manager, Facebook Analytics

, etc.

- Track attribution, customer journeys, and funnel performance to make data-driven decisions.

- A/B test creatives, landing pages, and audience segments to continuously improve campaign results.

- 6.

Client

Strategy &

- Communication (if agency-side):

Understand brand objectives and propose tailored digital strategies.

- Conduct regular client meetings, QBRs (Quarterly Business Reviews), and pitch improvements.

- Collaborate with sales and business development teams for strategic input on proposals and case studies.

Key Requirements:

- 4–5 years of experience in

SEO, PPC, and SMM

, with at least 1 years in a managerial or lead role.

- Proven success in managing large-scale campaigns with significant

ROAS and ROI improvement.

- Deep knowledge of platform-specific ad ecosystems:

- Google Ads, Meta Ads, YouTube, Bing/Microsoft Ads, LinkedIn Ads, Twitter Ads

- Proficiency with SEO tools like

Ahrefs, SEMrush, Screaming Frog, Google Search Console

, and analytics platforms like

GA4 and Looker Studio

.

- Strong leadership, team coordination, and communication skills.

- Ability to handle multiple projects simultaneously with a focus on KPIs and deadlines.

Preferred Qualifications:

- Google Ads Certification, Meta Blueprint Certification, HubSpot Digital Marketing Certification.

- Experience with both

D2C and

B2B digital marketing campaigns.

- Knowledge of affiliate marketing and influencer collaborations is a plus.

- What We Offer:

Work on cutting-edge digital strategies for high-growth national and international brands.

- Dynamic and collaborative team culture with rapid learning opportunities.

- Access to premium digital tools and budgets.

- Competitive salary, performance bonuses, and qualified growth plans.

📌 Digital Marketing Manager (Noida)
🏢 digixito
📍 Noida