About the Role

We are looking for a Digital Marketing & Lead Generation Executive to join our growing photography, creative shoots, and digital marketing company.

The primary responsibility of this role is to generate genuine customer enquiries and bookings through digital marketing.

You will manage our social media presence, website marketing, online advertising, and lead-generation campaigns, with a solid focus on bringing in customers for baby photography, newborn shoots, maternity shoots, family photography, and other photography services.

This is not just a social media posting role. We are looking for someone who understands marketing, lead generation, customer acquisition, and conversions.

Key Responsibilities

- Develop and execute digital marketing strategies to generate leads and bookings.
- Manage Instagram, Facebook, Google Business Profile, and other relevant platforms.
- Plan and create marketing campaigns for baby and family photography services.
- Run and optimize Meta Ads (Facebook & Instagram).
- Manage Google Ads and other relevant paid advertising campaigns.
- Develop strategies to generate enquiries through our website.
- Improve website visibility through SEO and local SEO.
- Create and manage promotional campaigns, offers, seasonal campaigns, and special packages.
- Work with the photography and creative team to produce content for Reels, posts, advertisements, and campaigns.
- Monitor enquiries coming through Instagram, WhatsApp, website, Google, and other channels.
- Track leads from enquiry to booking and identify which marketing channels generate the best customers.
- Coordinate with the sales/client team to ensure leads are followed up properly.
- Analyze campaign performance, cost per lead, conversion rates, and customer acquisition costs.




- Regularly test different advertisements, audiences, offers, creatives, and marketing strategies.
- Stay updated with social media trends and digital marketing strategies.

Lead Generation Responsibilities The successful candidate will be expected to actively work towards generating:
- Baby photography enquiries
- Newborn photography bookings
- Cake smash shoot enquiries
- Maternity shoot enquiries
- Family photography bookings
- Kids photography enquiries
- Birthday and event photography enquiries
- Commercial photography and video enquiries
- Digital marketing service enquiries

Requirements
- 1–3 years of experience in digital marketing, lead generation, social media marketing, or a related field.
- Hands-on experience with Meta Ads Manager.
- Basic to good knowledge of Google Ads.
- Understanding of SEO and local SEO.
- Experience managing Instagram and Facebook business accounts.
- Good understanding of digital marketing funnels and lead generation.
- Ability to analyze campaign performance and make improvements.
- Good communication and follow-up skills.
- Creative thinking and an understanding of social media content.
- Ability to work independently and take ownership of marketing results.

Preferred Skills Experience with the following will be an advantage:
- Google Analytics / Google Search Console
- Meta Business Suite
- Canva




- WordPress or other website platforms
- WhatsApp Business
- CRM and lead-management tools
- Email marketing
- Influencer marketing
- Content planning
- Basic copywriting
- Photography or creative industry marketing

What We Are Looking For We are looking for someone who thinks beyond likes and followers.

You should be focused on:

Reach → Enquiries → Leads → Bookings → Revenue

Candidates who have previously generated leads or sales through digital marketing are strongly preferred.

Performance Expectations The selected candidate will be expected to:

- Build a consistent flow of qualified enquiries.
- Improve our online presence and brand visibility.
- Optimize advertising campaigns based on performance.
- Track and report marketing results.
- Work closely with the sales and creative teams to convert enquiries into customers.

What We Offer
- Competitive salary based on experience and skills.
- Performance-based incentives for successful lead generation and conversions.
- Opportunity to work in a growing photography and creative business.
- Creative and collaborative working environment.
- Opportunity to take ownership of the company's digital marketing strategy.
- Growth opportunities within the company.

How to Apply Interested candidates can apply through Indeed.

Please share your resume and examples of previous digital marketing campaigns, lead-generation results, social media pages, or advertising work.

Candidates with proven experience generating leads and customers through Meta Ads, Google Ads, and social media marketing are encouraged to apply.

Whatsapp No: (phone hidden)

Pay: ₹10,245.62 - ₹34,089.24 per month

Work Location: In person

📌 Digital Marketing & Lead Generation Executive (Tiruchirappalli)
🏢 PixNest Digital
📍 Tiruchirappalli