About International Study Education Consultants (ISEC)

ISEC is a study abroad consultancy headquartered in Udaipur, serving students from across India. We help students get into universities in the UK, Australia, Ireland and the USA, with free counselling, university shortlisting, applications, SOP support, education loans and visa guidance (iseconsultant.com).

Why this role matters

Most of our students start their journey online: they search "study in UK from Udaipur", read a blog on IELTS vs PTE, see an Instagram reel, or check our Google reviews before they ever call us. Udaipur alone has dozens of study abroad consultancies competing for the same students.

We want one owner for ISEC's entire online presence. This person will turn our website, blog, Google profile and social pages into a steady source of qualified student enquiries, ahead of every major intake (January, May and September).

Key responsibilities

1. SEO (organic growth)

- Own keyword strategy for high-intent searches: country (UK, Australia, Ireland, USA), city ("study abroad consultants in Udaipur", Jaipur, Ahmedabad and nearby cities), course, intake, IELTS/PTE, education loans and visas.
- Plan and publish a monthly blog calendar timed to intakes and visa seasons; brief writers, edit for accuracy and optimise every post (titles, meta, headings, internal links, FAQ schema).
- Build city and country landing pages that convert visitors into counselling bookings.
- Run technical SEO: site speed, Core Web Vitals, mobile usability, indexing, sitemaps, broken links and redirects.
- Earn quality backlinks through education portals, local directories, university partner pages and PR.
- Track rankings and traffic in Google Search Console, GA4 and an SEO tool

2. Website maintenance (WordPress)

- Keep iseconsultant.com fast, secure and always up: updates to WordPress, theme and plugins, backups, uptime and SSL.
- Publish and update pages, blogs, success stories, university and intake information without breaking design.
- Keep enquiry forms, WhatsApp and call buttons working,



and make sure every lead reaches the counselling team.
- Improve conversion: clear calls to action, a simple free counselling form, trust signals (student testimonials, visa approvals, reviews).
- Set up and maintain tracking: GA4, Meta Pixel and Conversions API, Google Tag Manager and conversion events.

3. Meta ads (Facebook and Instagram)

- Plan, launch and manage lead-generation campaigns for each country and intake, within the monthly budget.
- Create ad creatives: static posts, carousels and short reels (student testimonials, visa success, university highlights, deadline reminders), working with Canva or a designer.
- Build audiences: location targeting (Rajasthan, Gujarat, MP and beyond), interests, lookalikes of converted students, and retargeting website visitors.
- Run A/B tests on creatives, copy, forms and audiences; cut what doesn't work, scale what does.
- Check lead quality with the team every week and optimise for cost per qualified lead, not just cost per lead.

4. Brand visibility on online portals

- Own and optimise ISEC's Google Business Profile: posts, photos, Q&A; and a steady flow of genuine student reviews, with replies to every review.
- Manage ISEC's Instagram, Facebook, LinkedIn and YouTube with a regular content calendar (reels, student stories, webinars, university updates).
- Promote pre-departure briefings webinars.
- Keep ISEC's name, address, phone and branding consistent everywhere online.

5. Reporting and planning

- Share a short monthly report: traffic, rankings, leads by channel, cost per lead, ad spend and what's planned next.




- Build a 90-day marketing plan before each intake with the founder and counselling team.
- Keep an eye on competitor consultancies and on changes in Google, Meta and study abroad policy that affect our marketing.

Required skills and qualifications

- 1-2 years of hands-on digital marketing, with proven results in SEO and Meta lead-generation ads.
- Strong on-page, off-page, local and technical SEO; able to show pages you ranked and traffic you grew.
- Comfortable running a WordPress site on your own: pages, plugins, forms, speed and basic security.
- Hands-on with Meta Ads Manager, Meta Pixel and Conversions API, lead forms and retargeting.
- Working knowledge of GA4, Google Search Console, Google Tag Manager and at least one SEO tool.
- Able to create simple, eye-catching creatives and short reels in Canva or a similar tool.
- Transparent written English for blogs, ads and landing pages; Hindi is a plus for regional campaigns.
- Data-driven: reads numbers, spots what's working and explains it simply to a non-technical team.
- Self-starter who can own marketing end to end in a small, fast-moving team.
- Graduate in any discipline; a marketing degree or Google / Meta certifications are an advantage.

Good to have

- Experience marketing for a study abroad consultancy, edtech, coaching institute or university.
- Understanding of the study abroad journey: intakes, IELTS/PTE, SOPs, loans and visas.
- Google Ads (Search and YouTube) experience, for when we expand paid channels.
- Basic video editing for reels and student testimonials.
- Using AI tools sensibly to speed up research, content drafts and creative testing.

What we offer

- Full ownership of a growing brand's digital marketing, with a direct line to the founder.
- A real budget and the freedom to test, learn and scale what works.
- A meaningful mission: helping Indian students reach universities in the UK, Australia, Ireland and the USA.

Pay: ₹8,000.00 - ₹15,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Digital Marketing Specialist (Udaipur)
🏢 International Study Education Consultants
📍 Udaipur