Job Type :Full-Time

Location:Kottayam

Job Summary

We are looking for an experienced and passionate Digital Marketing faculty to join our institute and deliver practical, industry-oriented training to students and working professionals.

The candidate should have strong knowledge of SEO, GEO,AEO, AI-powered marketing tools, SMO/SMM, Meta Ads, Google Ads, Google Analytics, content marketing, and other digital marketing channels.

The trainer will be responsible for conducting both online and offline classes, developing course materials, providing practical assignments and projects, mentoring students, and keeping the curriculum updated with the latest digital marketing trends and tools.

Key Responsibilities

Conduct engaging and practical online and offline Digital Marketing classes.

Deliver training for beginners as well as advanced learners.

Develop lesson plans, presentations, assignments, quizzes, and practical exercises.

Provide hands-on training using real-world campaigns, websites, social media accounts, and advertising platforms.

Train students in SEO, including:

Keyword research

On-page SEO

Technical SEO

Off-page SEO and link building

Local SEO

SEO audits

Search Console and analytics

Train students in AEO & GEO and optimization for AI/search experiences.

Teach AI tools for digital marketing, including AI-assisted:

Content creation

Keyword research

SEO

Social media content

Ad copywriting

Image/video creation

Marketing automation

Research and analysis

Train students in SMO/SMM, including content strategy, social media optimization, engagement, and growth.

Conduct practical training on Meta Ads (Facebook & Instagram Ads), including campaign creation, targeting, budgeting, optimization, retargeting, and reporting.

Conduct practical training on Google Ads, including Search, Display, YouTube/Video, Performance Max, remarketing, keyword targeting, bidding, conversion tracking, and campaign optimization.

Teach Google Analytics, Google Search Console, Tag Manager, and other relevant marketing platforms.

Cover content marketing, email marketing, lead generation, landing pages, conversion optimization, and digital marketing strategy.





Guide students in creating and managing websites using platforms such as WordPress, where applicable.

Monitor student performance and provide constructive feedback.

Mentor students on live projects, internships, portfolios, and interview preparation.

Stay updated with changes in search algorithms, advertising platforms, AI tools, social media trends, and digital marketing practices.

Coordinate with the academic/management team regarding schedules, student progress, curriculum updates, and training requirements.

Maintain a skilled and interactive classroom workplace.

Required Technical Knowledge The candidate should have practical knowledge of:

SEO

GEO – Generative Engine Optimization

AI Tools for Digital Marketing

SMO / SMM

Meta Ads / Facebook & Instagram Ads

Google Ads

Google Analytics

Google Search Console

Google Tag Manager

Keyword Research & Competitor Analysis

Content Marketing

Local SEO

Lead Generation

Landing Page Optimization

Conversion Rate Optimization

Email Marketing

WordPress / CMS

Canva and other creative tools

Marketing automation and AI-based productivity tools

Digital marketing reporting and analytics

Required Skills

Strong communication and presentation skills

Ability to explain technical concepts in a simple and practical manner

Good classroom management skills

Ability to conduct both online and offline training

Strong practical knowledge of digital marketing platforms

Ability to create training materials and practical assignments

Student mentoring and problem-solving skills

Willingness to continuously learn new tools and technologies

Ability to demonstrate real-world digital marketing campaigns

Experience

1–3+ years of practical experience in Digital Marketing,



preferably with training/teaching experience.

Candidates with agency, freelance, in-house marketing, or digital marketing consulting experience are welcome.

Experience managing live SEO, Meta Ads, Google Ads, or social media campaigns will be an advantage.

Prior experience as a Digital Marketing Trainer / Faculty / Corporate Trainer is preferred.

Qualification

Degree/Diploma in Marketing, Digital Marketing, Business, Communications, IT, or a related field.

Relevant industry certifications in Google Ads, Analytics, Meta, SEO, or other digital marketing platforms will be an advantage.

Key Performance Areas

Quality and effectiveness of classroom training

Student engagement and satisfaction

Completion of course curriculum

Practical project implementation

Student performance and placement readiness

Development and updating of course content

Successful delivery of online and offline sessions

Preferred Candidate

We are looking for someone who is not only familiar with digital marketing concepts but can demonstrate practical implementation and teach students using real-world examples, live tools, campaigns, projects, and case studies.

Candidates with strong practical experience in SEO + GEO + AI Tools + Meta Ads + Google Ads will be preferred.

Pay: ₹15,000.00 - ₹20,000.00 per month

Application Question(s)

- Do you have practical experience in SEO, AEO/GEO, AI Marketing Tools, Meta Ads, Google Ads, SMM, Analytics, WordPress, and other Digital Marketing channels? Please mention your years of experience and key areas of expertise.
- Do you have previous experience as a Digital Marketing Trainer, Faculty, Mentor, or Corporate Trainer?
- Are you comfortable teaching both beginners and advanced-level students through practical, hands-on training?
- Are you comfortable conducting both online and offline classes?
- Please briefly describe your practical Digital Marketing experience, including the major tools, platforms, campaigns, and areas you have worked on.
- Have you managed any live digital marketing campaigns or client projects?

Work Location: In person

📌 Digital Marketing Faculty (Kottayam)
🏢 Tisser Technologies
📍 Kottayam