Company Description

Contentify is a 360-degree, data-driven performance marketing company that focuses on measurable growth for its clients. The organization partners with leading companies across India, using advanced data algorithms to optimize marketing outcomes. By combining analytics with strategic insight, Contentify aims to deliver high-impact campaigns across digital channels.

Team members work across diverse industries and digital platforms, gaining exposure to performance marketing, digital strategy, lead generation and client growth.

Role Description

We are looking for a Digital Marketing Executive with 6 months to 1 year of experience who can contribute to and manage day-to-day digital marketing activities across multiple platforms.

Key Responsibilities

Performance Marketing: Assist in planning, launching, monitoring and optimizing campaigns across Google Ads, Meta Ads and other digital advertising platforms, with a focus on lead generation, conversions, CPL and overall campaign performance.

Social Media & Content: Manage social media activities across platforms such as Instagram, Facebook, LinkedIn and YouTube,



including content planning, posting, campaign execution, engagement and coordination with the creative/content team.

SEO & Website Marketing: Work on on-page SEO, keyword research, website optimization, Google Business Profile, landing pages and basic technical SEO, while tracking organic performance and identifying opportunities for growth.

Analytics, Tracking & Reporting: Monitor campaign and website performance using tools such as Google Analytics, Google Tag Manager, Meta Pixel, Search Console and platform dashboards; prepare regular reports and derive actionable insights from the data.

Lead Generation & Client Coordination: Work on lead-generation campaigns, understand campaign objectives, coordinate with internal teams and clients, track leads and conversions, and contribute ideas for improving campaign performance and digital presence.

Experience

- 6 months – 1 year of relevant experience in Digital Marketing / Performance Marketing / Social Media Marketing.

📌 Digital Marketing Executive (Kolkata)
🏢 Contentify
📍 Kolkata